Utami, Lita (2023) MODEL PERENCANAAN KOMUNIKASI INFORMASI DISKOMINFO KOTA CILEGON DENGAN MENGGUNAKAN MEDIA SOSIAL. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The communication planning model becomes important in the preparation of messages that will be given to the community. The purpose of this research is to analyze the communication planning model of Diskominfo Cilegon City. The theory used is Philip Lesly's planning model consisting of research analysis, policy formulation, program planning, communication activities, public, feedback, evaluation, and organization. The research method is descriptive qualitative with data collection through observation, interviews, and literature study. The result of the research is that Diskominfo Cilegon City has implemented the Philip Lesly communication planning model. First, analysis and research shows the public's need for the availability of free and affordable information. Second, policy formulation is sourced from the RPJDM and Restra 2021-2026. Third, program planning consists of human resources, facilities, and targets. Fourth, communication activities through the use of new media and internal integration. Fifth, the public consists of the public, media agencies, and stakeholders. Sixth, feedback is in the form of community responses regarding the unavailability of new and actual information. Seventh, evaluation is to build good relations with agencies and the shortcomings come from poor use of technology. Eighth, the organization consists of the field of information and communication management, the e-government service section, and the network infrastructure section.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Model perencanaan komunikasi menjadi penting dalam penyusunan pesan yang akan diberikan kepada masyarakat. Tujuan penelitian adalah menganalisis model perencanaan komunikasi Diskominfo Kota Cilegon. Teori yang digunakan adalah model perencanaan Philip Lesly terdiri dari analisis riset, perumusan kebijakan, perencanaan program, kegiatan komunikasi, publik, umpan balik, evaluasi, dan organisasi. Metode penelitiannya bersifat kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan studi pustaka. Hasil penelitiannya adalah Diskominfo Kota Cilegon telah menerapakan model perencanaan komunikasi Philip Lesly. Pertama, analisis dan riset menunjukkan kebutuhan masyarakat terhadap kesediaan informasi secara bebas serta terjangkau. Kedua, perumusan kebijakan bersumber dari RPJDM dan Restra 2021-2026. Ketiga, perencanaan program terdiri dari SDM, fasilitas, dan sasaran. Keempat, kegiatan komunikasi melalui penggunaan media baru dan integrasi secara internal. Kelima, publik terdiri dari masyarakat, instansi media, dan pemangku kepentingan. Keenam, umpan balik dalam bentuk respon masyarakat tentang ketidaktersediaan informasi baru dan aktual. Ketujuh, evaluasi adalah membangun hubungan baik dengan instansi dan kekurangan berasal dari buruknya penggunaan teknologi. Kedelapan, organisasi terdiri dari bidang pengelolaan informasi dan komuniasi, seksi pelayanan e-government, dan seksi infrastruktur jaringan. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: perencanaan, komunikasi, masyarakat, dan Diskominfo Keywords: planning, communication, community, and Diskominfo | |||||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mrs Lita Utami | |||||||||
| Date Deposited: | 16 Mar 2023 15:19 | |||||||||
| Last Modified: | 16 Mar 2023 15:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22552 |
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