FEBRIANA, FEBRIANA (2019) ANALISIS SALURAN PEMASARAN KERUPUK TANGKIL (Suatu Kasus Industri Rumah Tangga di Desa Cipete Kecamatan Curug Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

Text ANALISIS SALURAN PEMASARAN KERUPUK TANGKIL (Suatu Kasus Industri Rumah Tangga di Desa Cipete Kecamatan Curug Kota Serang).PDF Restricted to Registered users only Download (1MB)

Abstract

The purpose of this reseach was to analyze marketing channel, marketing institute, marketing function, marketing cost, marketing margin, profit, and share margin of tangkil cracker. This research was conducted in Cipete Village, Curug Sub- districts, Serang City. The method which was used in this research was survey method. There were 62 respondents, 31 of them were producers and 31 of them were sellers using snowball sampling. Processing data technique and analysis data were using quantitative and descriptive analysis. The result of reseach showed that, there were three marketing channel of tangkil cracker. Channel I : producers – Retailers – Consumers, Channel II : Producers – Wholesalers – Retailers – Consumers, Channel III : Producers – Wholesalers – Trade Collectors - Retailers – Consumers. The total cost for channel I was Rp575,2 per 0,4 kg of tangkil cracker, the total cost for channel II was Rp448,6 per 0,4 kg of tangkil cracker, and the total cost for channel III was Rp431,36 per 0,4 kg of tangkil cracker. The margin on channel I was Rp2.500,00 per 0,4 kg of tangkil cracker, the margin on channel II was Rp2.500,00 per 0,4 kg of tangkil cracker, and the margin on channel III was Rp4.500,00 per 0,4 kg of tangkil cracker. The profit of channel I was Rp2.254,8 per 0,4 kg of tangkil cracker, the profit of channel II was Rp2.407,4 per 0,4 kg of tangkil cracker, and the profit of channel III was Rp4.411,00 per 0,4 kg of tangkil cracker. The produce’s share was the largest on marketing channel I and II which equals 83,33% and the producer’s share was lower on marketng channel III which equals 73,52%. Keyword : cost, margin, marketing channel, producer’s share, profit.

Actions (login required)

View Item