Nashir, Abdul (2017) STRATEGI KOMUNIKASI SUB BAGIAN UMUM DAN HUMAS PERWAKILAN BKKBN PROVINSI BANTEN DALAM PROGRAM GENERASI BERENCANA (GenRe). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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STRATEGI KOMUNIKASI SUB BAGIAN UMUM DAN HUMAS PERWAKILAN BKKBN PROVINSI BANTEN DALAM PROGRAM GENERASI BERENCANA (GenRe).pdf Restricted to Registered users only Download (5MB) |
Abstract
Generasi Berencana (GenRe) Program or Generation Planning Program comes as a solution offer in the midst of teenage issues which are increasingly worrying nowadays. Under the auspices of the Badan Kependudukan dan Keluarga Berencana Nasional / National Population and Family Planning Board (BKKBN), GenRe subsequently transformed into a national program covering 34 Provinces in Indonesia, including Banten Province. The representatives of BKKBN Banten Province through General Sub-Division and Public Relations and the related units indeed require a series of communication strategies designed in order to achieve the program objectives that have been set by the institution. In this present study, the researcher applied the Strategies Management theory by Fred R. David. In addition, the data were collected through the techniques of observation, interviews, literature studies, and documentations. In this study, the General Sub-Division and Public Relations of the representatives of BKKBN Banten Province was chosen as the research object. With respect to the research method, this present study employed a qualitative descriptive approach, specifically using the data analysis techniques in the form of data reduction, data presentation, conclusion, and report preparation. The results of this study showed that General Sub-Division and Public Relations of the representatives of BKKBN Banten Province as a government public relation had implemented a communication strategies based on the strategies management (strategy formulation, strategy implementation, and strategy evaluation) involving other units as a part of the communicator program that ran the function of public relations.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Program Generasi Berencana (GenRe) hadir sebagai tawaran solusi di tengah permasalahan remaja yang kian hari kian mengkhawatirkan. Di bawah naungan Badan Kependudukan dan Keluarga Berencana Nasional, GenRe kemudian menjelma menjadi sebuah program nasional yang melingkupi 34 Provinsi di Indonesia, termasuk di Provinsi Banten. Perwakilan BKKBN Provinsi Banten melalui Sub Bagian Umum dan Humas beserta unit-unit terkait tentu membutuhkan serangkaian strategi komunikasi yang dirancang demi mencapai tujuan program yang telah ditetapkan oleh lembaga/instansi. Pada penelitian ini peneliti menggunakan teori Manajemen Strategi milik Fred R. David dengan teknik penggumpulan data yaitu observasi, wawancara, studi kepustakaan, dan dokumentasi. Objek penelitian pada Sub Bagian Umum dan Humas Perwakilan BKKBN Provinsi Banten. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik analisis data berupa reduksi data, penyajian data, penarikan kesimpulan dan penyusunan laporan. Hasil penelitian menunjukkan bahwa Sub Bagian Umum dan Humas Perwakilan BKKBN Provinsi Banten sebagai humas pemerintahan telah menerapkan strategi komunikasi yang sesuai dengan 3 tahapan manajemen strategi (perumusan strategi, implementasi strategi dan evaluasi strategi) yang melibatkan unit lain sebagai bagian dari komunikator program yang menjalankan fungsi kehumasan. | |||||||||
| Subjects: | J Political Science > JA Political science (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Admin Eprints Untirta | |||||||||
| Date Deposited: | 07 Oct 2021 04:40 | |||||||||
| Last Modified: | 07 Oct 2021 04:40 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/2211 |
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