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PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Daging Grill di Cilamaya Cafe and Resto Cilegon)

HERDIANA, SHEPTINAZ PUTRI (2023) PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Daging Grill di Cilamaya Cafe and Resto Cilegon). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study aims to determine the effect of price, product quality, and service quality on grilled meat consumer satisfaction at Cilamaya Cafe and Resto Cilegon. The number of respondents in this study were 40 respondents, namely grilled meat consumers at Cilamaya Cafe and Resto Cilegon. Sampling using purposive sampling. Data collection techniques through observation, interviews, questionnaires, and literature study. In proving and analysis, the data processing method used in this study uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and analysis of the coefficient of determination (R2), T test (partial), and F test (simultaneous). The test results using the T test in this study can mean that: price has a positive and significant effect on consumer satisfaction (3,496 > 2,028). Product quality has a positive and significant effect on customer satisfaction (4.752 > 2.028). Service quality has a positive and significant effect on customer satisfaction (2.147 > 2.028). While the results of testing using the F test in this study can say that: price, product quality, and service quality have a positive and significant effect on customer satisfaction (120.193 > 2.86).

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorSARI, RATNA MEGA198708162015042002
Thesis advisorSUHERMAN, SUHERMAN196702091999011001
Additional Information: Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen daging bakar di Cilamaya Cafe and Resto Cilegon. Jumlah responden dalam penelitian ini sebanyak 40 responden yaitu konsumen daging panggang di Cilamaya Cafe and Resto Cilegon. Pengambilan sampel menggunakan purposive sampling. Teknik pengumpulan data melalui observasi, wawancara, kuesioner, dan studi literatur. Dalam pembuktian dan analisis, metode pengolahan data yang digunakan dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji analisis regresi linier berganda, dan analisis koefisien determinasi (R2), uji T (parsial). ), dan uji F (simultan). Hasil pengujian dengan menggunakan uji T dalam penelitian ini dapat diartikan bahwa: harga berpengaruh positif dan signifikan terhadap kepuasan konsumen (3,496 > 2,028). Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen (4,752 > 2,028). Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (2,147 > 2,028). Sedangkan hasil pengujian dengan menggunakan uji F pada penelitian ini dapat dikatakan bahwa: harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (120,193 > 2,86).
Subjects: S Agriculture > S Agriculture (General)
Divisions: 04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User: Sheptinaz Putri Herdiana
Date Deposited: 14 Feb 2023 16:20
Last Modified: 14 Feb 2023 16:20
URI: http://eprints.untirta.ac.id/id/eprint/21488

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