PRISCELIA, VIDYA (2023) MENINGKATKAN E-LOYALTY MELALUI E-SATISFACTION (Studi Pada Pembelian Produk Kecantikan E-Commerce Sociolla). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
Vidya Priscelia_5551180045_Fulltext.pdf Restricted to Registered users only Download (4MB) |
|
Text (CEK PLAGIARISME)
Vidya Priscelia_5551180045_CP.pdf Restricted to Registered users only Download (17MB) |
|
Text (BAB I)
Vidya Priscelia_5551180045_Fulltext_removed.pdf Restricted to Registered users only Download (1MB) |
|
Text (BAB II)
Vidya Priscelia_5551180045_02.pdf Restricted to Registered users only Download (449kB) |
|
Text (BAB III)
Vidya Priscelia_5551180045_03.pdf Restricted to Registered users only Download (445kB) |
|
Text (BAB IV)
Vidya Priscelia_5551180045_04.pdf Restricted to Registered users only Download (759kB) |
|
Text (BAB V)
Vidya Priscelia_5551180045_05.pdf Restricted to Registered users only Download (205kB) |
|
Text (DAFTAR PUSTAKA)
Vidya Priscelia_5551180045_Ref.pdf Restricted to Registered users only Download (210kB) |
|
Text (LAMPIRAN)
Vidya Priscelia_5551180045_Lamp.pdf Restricted to Registered users only Download (2MB) |
Abstract
This study aims to determine the effect of e-service quality (X1) and application quality (X2) on e-loyalty (Y) with e-satisfaction intervening variable (Z) on Sociolla e-commerce users. The sampling technique used was non-probability sampling with purposive sampling. With a sample of 108 student respondents using Sociolla e-commerce at the Faculty of Economics and Business, Sultan Ageng Tirtayasa University. The analytical method in this study uses Structural Equation Modeling (SEM) Smartpls 3.2.9. student version. The results showed that: (1) e-service Quality had insignificant effect on e-loyalty. (2) e-service quality has a positive and significant effect on e-satisfaction. (3) application quality has a positive and significant effect on e-loyalty. (4) application quality has a positive and significant effect on e-satisfaction. (5) e-satisfaction has a positive and significant effect on e-loyalty. (6) e-service quality has a significant effect on e-loyalty mediated by e-satisfaction. (7) application quality has a significant effect on e-loyalty mediated by e-satisfaction. Keywords: e-service quality, application quality, e-loyalty, e-satisfaction
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality (X1) dan application quality (X2) terhadap e-loyalty (Y) dengan e-satisfaction variabel intervening (Z) pada pengguna e-commerce Sociolla. Teknik pengambilan sampel menggunakan Nonprobability sampling dengan jenis penarikan Purposive Sampling. Dengan sampel sebanyak 108 responden mahasiswi S1 pengguna e-commerce Sociolla di Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa. Metode analisis dalam penelitian ini menggunakan Structural Equation Modeling (SEM) Smartpls 3.2.9. versi pelajar. Hasil penelitian menunjukan bahwa: (1) e-service Quality berpengaruh tidak signifikan terhadap e-loyalty. (2) e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction. (3) application quality berpengaruh positif dan signifikan terhadap e-loyalty. (4) application quality berpengaruh positif dan signifikan terhadap e-satisfaction. (5) e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty. (6) e-service quality berpengaruh signifikan terhadap e-loyalty yang dimediasi oleh e-satisfaction. (7) application quality berpengaruh signifikan terhadap e-loyalty yang dimediasi oleh e-satisfaction. Kata Kunci: e-service quality, application quality, e-loyalty, e-satisfaction | |||||||||
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce |
|||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
|||||||||
| Depositing User: | Mrs Vidya Priscelia | |||||||||
| Date Deposited: | 27 Jan 2023 09:22 | |||||||||
| Last Modified: | 27 Jan 2023 09:22 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/20319 |
Actions (login required)
 |
View Item |