Jumiati, Ipah Ema and Kurniawati, Rd Nia Kania and Agustino, Leo (2019) STRATEGIC PLANNING MODEL ON MINAPOLITAN TOURISM AREA DEVELOPMENT OF THE NATIONAL FISHERY HARBOR OF KARANGANTU AT SERANG CITY. STRATEGIC PLANNING MODEL ON MINAPOLITAN TOURISM AREA DEVELOPMENT OF THE NATIONAL FISHERY HARBOR OF KARANGANTU AT SERANG CITY. pp. 80-99. ISSN 978-602-0785-17-2

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Abstract

Strategic planning is a system developed with regard to the specific characteristics of the organization. Strategic planning is used as an instrument incompiling sustainable development that will help organizational leaders in managing and allocating all the resources they have to achieve organizational goals. But in reality there are still many problems found in strategic planning in an organization. The problem of this study is that strategic planning is not based on the results of previous program evaluations, besides in planning formulation, it does not involve all stakeholders, lack of coordination between Regional Device Organizations, besides the coastal and small island strategic plans and Detail Engineering Design (DED ) as one of the requirements for developing the Minapolitan area is not already. The purpose of this study was to determine the strategic planning model of the development of the Minapolitan Tourism Area at the Karangantu Port of Nusantara Fisheries (PPN) in Serang City. The concepts of the strategic planning process underlie this research which include: (1) Scanning the environment; (2) Determination of the organization's vision and mission; (3) Determination of strategies; (4) Determination of goals; (5) Determination of Annual Plans; (6) Controlling and evaluation steps that determine how well the strategic plan is carried out. The method used is descriptive method with a qualitative approach in the form of case studies that focus attention on a particular unit of various phenomena that aim to describe, summarize various conditions, various situations or various social realities of society. The results showed that the strategic planning of the development of the Minapolitan tourist area at the Serang Nusantara Fisheries (PPN) Port of Serang City was still not integrated because it was constrained by technical, consultative and coordinative problems. The recommendation of this study is to encourage program synergy between Minapolitan stakeholders and tourism stakeholders in the development zones of the Minapolitan Karangantu tourist area, Serang City on an ongoing basis.

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