Kurniawati, Rd Nia Kania and Widyastuti, Nurprapti Wahyu (2022) Penerapan Attention, Interest, Desire, Action (AIDA) Terhadap Komunikasi Pemasaran Kerajinan Tangan. Penerapan Attention, Interest, Desire, Action (AIDA) Terhadap Komunikasi Pemasaran Kerajinan Tangan. pp. 347-353. ISSN 2622-8327

Text (Penerapan Attention, Interest, Desire, Action (AIDA) Terhadap Komunikasi Pemasaran Kerajinan Tangan) 26. Penerapan Attention, Interest, Desire, Action (AIDA)TerhadapKomunikasi Pemasaran Kerajinan Tangan.pdf - Published Version Restricted to Repository staff only until 1 December 2030. Available under License Creative Commons Public Domain Dedication. Download (109kB) | Request a copy

Abstract

Tegal Village, Keragilan District, has many programs on farmer groups, women's dharma, handicrafts and others. This research uses a qualitative method by referring to AIDA is Attention: the shortcomings of the marketing aspect, this is what is found in handicraft products there is no special message or brand owned; Interest: has had a better point for the role of the village head who often encourages his community to participate in competitions either held by the government or companies; Desire: residents have the disadvantage of letting an exhibition boutique guard or a keeper selling goods just sell without understanding the concept of marketing communication, then what is the action aspect: residents do not understand how a buyer's habits can influence in determining the decision to buy the product or not. Suggestions in this study the need for some actions tailored to AIDA-based marketing communications.

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