Search for collections on EPrints Repository UNTIRTA

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon)

her, taufik and Zulkarnain, Rizal and Ramdansyah, Agus David (2020) PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon). JURNAL MANAJEMEN DAN BISNIS, 2 (1). pp. 87-110. ISSN 2686-0554

[img] Text
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon).pdf - Published Version

Download (690kB)
[img] Text
view_usp=sharing

Download (75kB)

Abstract

Competitive quality of products and services requires marketers to be able to provide some quality products and satisfactory service. This study was conducted to determine the effect of service quality and product quality on customer loyalty and customer satisfaction by taking samples of 93 customers Muamalah savings sampling technique. Research data in the analysis using SEM-PLS method. Based on the result of research shows that service quality has positive and significant effect to customer loyalty, product quality has positive and significant effect to customer loyalty, service quality has positive and significant effect to customer satisfaction, product quality has positive and significant impact to customer satisfaction, and customer satisfaction has positive effect significant to customer loyalty.

Item Type: Article
Uncontrolled Keywords: Service Quality, Product Quality, Customer Satisfaction and Customer Loyalty
Subjects: H Social Sciences > HB Economic Theory
Divisions: 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen
Depositing User: HER Taufik pH.D
Date Deposited: 09 Jan 2023 10:24
Last Modified: 09 Jan 2023 10:24
URI: http://eprints.untirta.ac.id/id/eprint/19612

Actions (login required)

View Item View Item