Taufik, HER. Rahmat and Othman, Ismail Lebai (2015) SMEs Opportunities in Tourism Sector Based on Community Development in Banten. The Korean Academic Society of Culture and Tourism Journal of Culture and Tourism Research, 17 (2). pp. 31-39.

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Abstract

The general objective of this paper is to examine how local community would react to entrepreneurial opportunities arising from tourism development in the destination. Without a doubt, that community participation in a destination is imperative in order to achieve a successful tourism development. The study is based on a model of small business opportunities in community-based tourism sector. During the economic crisis of 1998, SMEs in Indonesia were able to sustain resistance and has a chance to grow even more in the growing tourism format of community participation. The research was conducted using quantitative research to provide empirical generalizations, setting objectives, concepts, proving the theory, and developed a theory. The research subjects were 400 entrepreneurs spread across three districts using proportional stratified random sampling technique. Research data obtained using a questionnaire. The study shows that there is a significant relationship to collaboration, substitute products, promotion, acquisition and joint venture opportunities in the community. However, the inclusion of moderating variable has produced a mix results. Research shows that there is also a direct effect of community-based tourism development of SME entrepreneurial opportunities.

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