PERMATASARI, DIANA (2023) PENGARUH IKLAN SHOPEE VERSI “BANGGA BUATAN INDONESIA” TERHADAP MINAT BERBISNIS ONLINE. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine the effect of the "Bangga Buatan Indonesia" version of Shopee Advertising on Online-Based Interests (Survey of Communication Studies Department UNTIRTA Students in 2015 regarding the bangga buatan Indonesian Version of Shopee Advertisements). The research method used is a quantitative method. The theory used is Individual Difference Theory. The sampling technique used is Random Sampling (random sampling) with a total of 120 respondents. Data processing in this study was carried out using a statistical test tool, namely SPSS version 25. Based on the results of this study, the coefficient of determination (R Square) was 0.392, which means that there is an influence of the independent variable "bangga buatan Indonesia" shopee advertising on the dependent variable of online business interest of 39 ,2% while the remaining 60.8% is influenced by other factors not included in the study. The results of the t-test for the shopee advertisement variable "bangga buatan Indonesia" amounted to 5.843 > t table 2.005 and a significance value of 0.000 <0.05. Ho is rejected and Ha is accepted. It can be concluded that the shopee advertisement "banga buatan Indonesia" has a positive and significant effect on interest in doing business online.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Shopee Versi “Bangga Buatan Indonesia” Terhadap Minat Berbisnis Online (Survei Pada Mahasiswa UNTIRTA Jurusan Ilmu Komunikasi Tahun Angkatan 2015 tentang iklan shopee Versi Bangga Buatan Indonesia). Metode penelitian yang digunakan adalah metode kuantitatif. Teori yang digunakan yaitu Individual Difference Theory. Teknik pengambilan sampel yang digunakan yaitu Random Sampling (pengambilan sampel secara acak) dengan jumlah responden sebanyak 120 orang. Pengolahan data pada penelitian ini dilakukan menggunakan alat uji statistik yakni SPSS versi 25. Berdasarkan hasil penelitian tersebut diperoleh koefisien determinasi (R Square) sebesar 0,392, yang artinya terdapat pengaruh variabel bebas iklan shopee “bangga buatan indonesia” terhadap variabel terikat minat berbisnis online sebesar 39,2% sedangkan sisanya sebesar 60,8% dipengaruhi oleh faktor lain yang tidak dimasukan dalam penelitian. Hasil uji t hitung variabel iklan shopee “bangga buatan Indonesia” sebesar 5,843 > t tabel 2,005 dan nilai signifikansi sebesar 0.000 < 0,05. Ho ditolak dan Ha diterima Maka dapat disimpulkan bahwa iklan shopee “bangga buatan Indonesia” berpengaruh secara positif dan signifikan terhadap minat berbisnis online. | |||||||||
| Uncontrolled Keywords: | Keywords: Shoppe advertisement "bangga buatan Indonesia", Interest in Online Business, Individual Difference Theory. Kata Kunci: Iklan Shoppe “bangga buatan indonesia”, Minat Berbisnis Online, Individual Difference Theory. | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi | |||||||||
| Depositing User: | Diana Permatasari | |||||||||
| Date Deposited: | 24 May 2023 13:19 | |||||||||
| Last Modified: | 24 May 2023 13:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/19575 |
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