ILHAM FAUZI, MUHAMMAD (2022) MANAJEMEN STRATEGI APLIKASI TANGSEL MARKET DI DINAS KOPERASI DAN UKM KOTA TANGERANG SELATAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Tangsel Market is a application market place that was born in the digital era which is a buying and selling application with an online system that finds modern technology for electronic transactions. The South Tangerang City Cooperatives and SMEs Service is an agency that fosters and empowers micro, small and medium enterprises in South Tangerang City. Management needs the right strategy to develop the Tangsel Market application as a forum that is able to develop the quality of MSME digital marketing actors in South Tangerang City. Based on the observations made, the researcher found that on the way to developing the Tangsel Market application, DINKOP UKM did not have human resources to manage the application and integration in application development was quite complicated by involving four offices so that it hampered the coordination process. Therefore, this study aims to find out how the Strategic Management of South Tangerang Market Applications at the Cooperatives and SMEs Service Office of South Tangerang City. The method used in this research is qualitative. The theory used in this research is the theory according to J. David Hunger and Thomas L. Wheelen which includes four elements in the strategic management process, namely environmental observation; formulation strategy; implementation strategy; evaluation and control. Results Based on the research in the field, the researcher stated that the South Tangerang City Cooperatives and UKM Service in developing the Tangsel Market application was not optimal.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tangsel Market merupakan aplikasi market place yang lahir di era digital yang mana merupakan sebuah aplikasi jual beli dengan sistem online yang mengedepankan teknologi modern untuk bertransaksi elektronik. Dinas Koperasi dan UKM Kota Tangerang Selatan merupakan dinas yang membina dan memberdayakan pelaku usaha mikro, kecil dan menengah yang berada di Kota Tangerang Selatan. Diperlukan Manajemen Strategi yang tepat untuk mengembangkan aplikasi Tangsel Market sebagai wadah yang mampu mengembangkan kualitas digital marketing pelaku UMKM di Kota Tangerang Selatan. Berdasarkan observasi yang dilakukan, peneliti menemukan bahwa dalam perjalanan ingin mengembangkan aplikasi Tangsel Market DINKOP UKM tidak memiliki sumber daya manusia dalam mengelola aplikasi tersebut dan Integritas dalam pengembangan aplikasi cukup rumit dengan melibatkan empat kedinasan sehingga menghambat proses kordinasi. Maka dari itu penelitian ini bertujuan untuk mengetahui bagaimana Manajemen Strategi Aplikasi Tangsel Market di Dinas Koperasi dan UKM Kota Tangerang Selatan. Metode yang digunakan dalam penelitian ini adalah kualitatif. Teori yang digunakan dalam penelitian ini adalah teori menurut J. David Hunger dan Thomas L. Wheelen yang meliputi empat elemen dalam proses manajemen strategi yaitu pengamatan lingkungan; perumusan strategi; implementasi strategi; evaluasi dan pengendalian. Berdasarkan hasil penelitian dilapangan peneliti menyatakan bahwa Dinas Koperasi dan UKM Kota Tangerang Selatan dalam mengembangkan aplikasi Tangsel Market belum optimal. | |||||||||
| Subjects: | J Political Science > JF Political institutions (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | Mr Muhammad Ilham Fauzi | |||||||||
| Date Deposited: | 24 May 2023 14:54 | |||||||||
| Last Modified: | 24 May 2023 14:54 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/19214 |
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