UNSPECIFIED (2021) STRATEGI PERIKLANAN PROGRAM POS GIRO MOBILE (PGM) PADA PT.POS INDONESIA (PERSERO) KANTOR POS SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
STRATEGI PERIKLANAN PROGRAM POS GIRO MOBILE (PGM) PADA PT.POS INDONESIA (PERSERO) KANTOR POS SERANG.PDF - Published Version Restricted to Registered users only Download (4MB) |
|
Text
YUNIA_5502180025_01.pdf - Published Version Restricted to Registered users only Download (1MB) |
|
Text
YUNIA_5502180025_02.pdf - Published Version Restricted to Registered users only Download (670kB) |
|
Text
YUNIA_5502180025_03.pdf - Published Version Restricted to Registered users only Download (505kB) |
|
Text
YUNIA_5502180025_04.pdf - Published Version Restricted to Registered users only Download (955kB) |
|
Text
YUNIA_5502180025_05.pdf - Published Version Restricted to Registered users only Download (505kB) |
|
Text
YUNIA_5502180025_DAFTAR PUSTAKA.pdf - Published Version Restricted to Registered users only Download (551kB) |
|
Text
YUNIA_5502180025_LAMPIRAN.pdf - Published Version Restricted to Registered users only Download (3MB) |
Abstract
PT Pos Indonesia (Persero) sebagai perusahaan jasa yang kegiatan utamanya secara rutin memberikan jasa pelayanan kepada masyarakat misalnya pelayanan komunikasi, pelayanan keuangan pengiriman pembayaran angsuran, pembayaran rekening telepon, rekening listrik, pelayanan logistik, perubahan lingkungan kehidupan, maupun kondisi usaha yang berlangsung sangat cepat ini, menuntut pelaku-pelaku bisnis harus kreatif. Selain itu juga dituntut selalu melakukan inovasi-inovasi baru, agar usahanya dapat terus berkembang dan meningkat. PT. Pos Indonesia (Persero) terusmelakukan pembenahan dan juga terobosan-terobosan cerdasnya antara lain dengan memanfaatkan keunggulan jaringan layanannya yang tersebar di seluruh pelosok tanah air yakni, dengan meluncurkan produk PosGiro Mobile (PGM). Dan kini pada PT.Pos Indonesia (persero) kantor pos serang memiliki beberapa masalah diantaranya yaitu periklanan. Yang dimana periklanan yang sudah dilakukan belum mengenalkan beberapa produk dan layanan kepada khalayak luas yang dimana produk PT. Pos Indonesia (persero) bisa lebih mengembangkan perusahaan jika lebih dikenal banyak orang, dan mengeluarkan iklan pun harus menggunakan strategi yang tepat agar tercapainya suatu tujuan dalam perusahaan. Tujuan dari penulisan tugas akhir ini adalah untuk mengetahui Strategi Periklanan Program Pos Giro Mobile (PGM) Pada PT.Pos Indonesia (Persero) Kantor Pos Serang, mengetahui kendala strategi periklanan program pos giro mobile (pgm). Metode yang digunakan oleh penulis dalam laporan tugas akhir adalah dengan menggunakan metode daskriptif. Sementara teknik pengumpulan data yang penulis menggunakan teknik studi pustaka dan studi lapangan berupa observasi dan wawancara.
| Item Type: | Thesis (D3) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | PT Pos Indonesia (Persero) as a service company whose main activity is to routinely provide services to the community, such as communication services, financial services for sending installment payments, payment of telephone bills, electricity bills, logistics services, changes in the environment, as well as very fast business conditions. This requires business actors to be creative. In addition, it is also required to always make new innovations, so that their business can continue to grow and improve. PT. Pos Indonesia (Persero) continues to make improvements and also smart breakthroughs, among others, by utilizing the advantages of its service network that is spread throughout the country, namely, by launching the Pos Giro Mobile (PGM) product. And now at PT. Pos Indonesia (Persero) the Serang post office has several problems including advertising. Which is where the advertising that has been done has not introduced some products and services to a wide audience where the products of PT. Pos Indonesia (Persero) can further develop the company if it is known to more people, and issuing advertisements must use the right strategy in order to achieve a goal within the company. The purpose of writing this final project is to find out the Advertising Strategy of the Mobile Postal Giro (PGM) Program at PT. Pos Indonesia (Persero) Serang Post Office, to find out the obstacles to the advertising strategy of the mobile postal giro (pgm) program. The method used by the author in the final report is to use the descriptive method. While the data collection techniques that the author uses are library research techniques and field studies in the form of observations and interviews. | |||||||||
| Subjects: | H Social Sciences > HG Finance | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
|||||||||
| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 26 Dec 2022 10:47 | |||||||||
| Last Modified: | 26 Dec 2022 10:47 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/19037 |
Actions (login required)
 |
View Item |