Rusyadi, Yedi (2022) Sinergitas Pemangku Kepentingan dalam Kerangka Pengembangan Ekonomi Kreatif di Kawasan Kasultanan Banten Kota Serang. Master thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The lack of creative centers, the low quality of creative human resources, unsupportive regulations, lack of access to capital and weak methods of distribution and marketing of creative products are the problems faced in efforts to develop the creative economy. The purpose of this study was to analyze the synergy of stakeholders through the principle of effective coordination which was built in an effort to develop the creative economy in the Banten Sultanate Region, Serang City. Stakeholder synergy in the context of developing the creative economy is carried out by analyzing 4 (four) principles of coordination that are supported by communication in the context of developing the creative economy in the Sultanate of Banten, Serang City, including coordination through direct contact, coordination in the early stages, coordination as a reciprocal relationship and coordination as a continuous process. The study used descriptive methods through a qualitative approach by analyzing the results of interviews and secondary data obtained from the results of the literature study. The results of the study indicate that stakeholders cannot carry out an effective coordinating role. This condition reflects that the synergy built between stakeholders in the framework of developing the creative economy in the Banten Sultanate Region Serang City has not run optimally. The positive impact of the synergy of all stakeholders makes it a big force for the realization of sustainable creative economic development in the Banten Sultanate Area, Serang City.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Minimnya creative center, rendahnya kualitas SDM kreatif, regulasi yang kurang mendukung, minimnya akses permodalan dan lemahnya metode distribusi serta pemasaran produk kreatif merupakan permasalahan yang dihadapi dalam upaya pengembangan ekonomi kreatif. Tujuan penelitian ini adalah untuk menganalisa sinergitas pemangku kepentingan melalui prinsip koordinasi efektif yang dibangun dalam upaya pengembangan ekonomi kreatif di Kawasan Kasultanan Banten Kota Serang. Sinergitas pemangku kepentingan dalam rangka pengembangan ekonomi kreatif dilakukan dengan cara menganalisa 4 (empat) prinsip koordinasi yang didukung oleh komunikasi dalam rangka pengembangan ekonomi kreatif di Kawasan Kasultanan Banten Kota Serang diantaranya koordinasi melalui kontak langsung, koordinasi pada tahap awal, koordinasi sebagai hubungan timbal balik dan koordinasi sebagai proses berkelanjutan. Penelitian menggunakan metode deskriptif melalui pendekatan kualitatif dengan menganalisa hasil wawancara dan data sekunder yang diperoleh dari hasil studi literature. Hasil penelitian menunjukan bahwa pemangku kepentingan tidak dapat menjalankan peran koordinasi yang efektif. Kondisi ini mencerminkan bahwa sinergitas yang dibangun diantar pemangku kepentingan dalam kerangka pengembangan ekonomi kreatif di Kawasan Kasultanan Banten Kota Serang belum berjalan secara optimal. Dampak positif sinergitas seluruh pemangku kepentingan menjadikan kekuatan besar bagi terwujudnya pembangunan ekonomi kreatif berkelanjutan di Kawasan Kasultanan Banten Kota Serang. | |||||||||
| Subjects: | H Social Sciences > Public Administration | |||||||||
| Divisions: | 08-Pascasarjana 08-Pascasarjana > 63101-Magister Administrasi Publik |
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| Depositing User: | Yedi Rusyadi | |||||||||
| Date Deposited: | 26 Dec 2022 15:16 | |||||||||
| Last Modified: | 26 Dec 2022 15:16 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/18979 |
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