UNSPECIFIED (2021) PEMASARAN SOSIAL ANTI KORUPSI MELALUI PROGRAM KHUSUS AKADEMI ANTI KORUPSI OLEH INDONESIA CORRUPTION WATCH (ICW). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Penelitian ini menjelaskan terkait proses pemasaran sosial pendidikan anti korupsi melalui program khusus Akademi Anti Korupsi oleh Indonesia Corruption Watch (ICW). Persoalan korupsi yang terjadi secara massif menimbulkan permasalahan sosial di masyarakat, sehingga diperlukan tindakan pencegahan (preventif) dalam pemberantasan korupsi salah satunya melalui pendidikan anti korupsi. Penelitian ini membahas tentang pemasaran sosial Akademi Anti Korupsi dengan menggunakan teori dari Philip Kotler dan Roberto (1989) mengenai produk pemasaran sosial, khalayak sasaran, elemen inti pemasaran sosial, proses pemasaran sosial dan evaluasi program pemasaran sosial. Adapun metode penelitian yang digunakan adalah metode penelitian deskriptif kualitatif. Hasil penelitian ini menunjukan bahwa proses pemasaran sosial anti korupsi melalui Akademi Anti Korupsi Program Khusus oleh ICW telah melalui serangkaian tahapan proses pemasaran sosial menurut teori Philip Kotler. Hal ini dapat diketahui melalui kelima komponen utama dalam pemasaran sosial.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor Hamid, Abdul 198104122008121001 Thesis advisor Dewi, Shanty Kartika 198306052015042001
Additional Information:	This study describes the social marketing process of anti-corruption education through the special program of the Anti-Corruption Academy by Indonesia Corruption Watch (ICW). The problem of corruption that occurs massively creates social problems in society, so that preventive action is needed in eradicating corruption, one of which is through anti-corruption education. This study discusses the social marketing of the Anti-Corruption Academy using the theory of Philip Kotler and Roberto (1989) in (Hendra, 2017) regarding social marketing products, target audiences, the core elements of social marketing, social marketing processes and evaluation of social marketing programs. The research method used is descriptive qualitative research methods. The results of this study indicate that the anti-corruption social marketing process through the Anti-Corruption Academy Special Program by ICW has gone through a series of stages of the social marketing process according to Philip Kotler's theory. This can be seen through the five main components of social marketing.
Uncontrolled Keywords:	Social Marketing, Anti-Corruption Academy, Anti-Corruption Education Pemasaran Sosial, Akademi Anti Korupsi, Pendidikan Anti Korupsi
Subjects:	J Political Science > JA Political science (General)
Divisions:	06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan
Depositing User:	Perpustakaan Pusat
Date Deposited:	22 Dec 2022 15:07
Last Modified:	22 Dec 2022 15:07
URI:	http://eprints.untirta.ac.id/id/eprint/18889

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