UNSPECIFIED (2021) STRATEGI PEMBERDAYAAN MASYARAKAT DESA MELALUI PROGRAM KAMPUNG MARKETER UNTUK MENGEMBANGKAN SDM DIGITAL MARCOM DI PURBALINGGA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Untuk mencapai kehidupan yang lebih baik, pemberdayaan berkembang dari keadaan tidak berdaya atau tidak beruntung menjadi keadaan berdaya. Pemberdayaan pada dasarnya adalah tentang bagaimana individu, kelompok atau komunitas dapat penguatan sosial, sehingga masyarakat sebelumnya yang kurang beruntung dalam bidang sosial, ekonomi dan politik dapat diberdayakan untuk meningkatkan kemampuanya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi kampung marketer dalam mengembangkan SDM digital marcom. Serta apa saja faktor pendorong dan penghambat dalam merealisasikan pengembangan SDM digital marcom. Adapun latar belakang penelitian ini adalah karena ketertarikan tentang program pemberdayaan yang memanfaatkan teknologi dan internet.Dengan menggunakan pendekatan deskriptif kualitatif, teknik pengumpulan data yang dilakukan berupa wawancara mendalam, observasi dan dokumentasi. Hasil penelitian menunjukkan strategi pemberdayaan masyarakat desa melalui program kampung marketer adalah dengan 1) Menyusun kurikulum dan metodologi pendidikan di bidang IT berbasis marketing online bagi masyarakat. 2) Melaksanakan pendidikan dan pelatihan melek IT untuk membentuk masyarakat yang terampil di bidang IT yang berbasis marketing online. 3) Memberdayakan masyarakat yang melek IT berbasis marketing online untuk dapat berjejaring dengan mitra sebagai bentuk keberlanjutan untuk meningkatkan pendapatan.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | To achieve a better life, empowerment develops from a helpless or unlucky state to a helpless state. Empowerment is basically about how individuals, groups or communities can be socially empowered, so that previously disadvantaged communities in the social, economic and political fields can be empowered to increase their abilities. This study aims to determine how the marketer's village strategy in developing marcom's digital human resources. As well as what are the driving and inhibiting factors in realizing Marcom's digital HR development. The background of this research is due to interest in empowerment programs that utilize technology and the internet. By using a qualitative descriptive approach, data collection techniques are carried out in the form of in-depth interviews, observation and documentation. The results showed that the village community empowerment strategy through the village marketer program was 1) Developing a curriculum and educational methodology in the IT field based on online marketing for the community. 2) Carry out IT literacy education and training to form a skilled community in the IT field based on online marketing. 3) Empowering IT literate people based on online marketing to be able to network with partners as a form of sustainability to increase income. | |||||||||
| Uncontrolled Keywords: | Community Empowerment, Kampung Marketer, Digital Marcom. Pemberdayaan Masyarakat, Kampung Marketer, Digital Marcom. | |||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HF Commerce > HF5601 Accounting |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 22 Dec 2022 14:39 | |||||||||
| Last Modified: | 22 Dec 2022 14:39 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/18883 |
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