FIRDAUS, DICKY (2021) PENGARUH PENGETAHUAN, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT NASABAH UNTUK MENABUNG PADA BANK MUAMALAH CILEGON. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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PENGARUH PENGETAHUAN, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT NASABAH UNTUK MENABUNG PADA BANK MUAMALAH CILEGON.PDF - Published Version Restricted to Registered users only Download (1MB) |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, promosi dan kualitas pelayanan terhadap minat nasabah untuk menabung pada bank Muamalah Cilegon, Penelitian ini menggunakan probability sampling dengan menggunakan simple random sampling. Sampel dalam penelitian ini berjumlah 105 responden. Tehnik pengumpulan data menggunakan kuesioner dengan pengukuran skala likert. Selanjutnya dianalisis dengan analisis regresi linier berganda serta menggunakan uji statistik (Uji t) dengan bantuan softwere IBM SPSS. Variabel bebas dalam penelitian ini adalah pengetahuan, promosi dan kualitas pelayanan. Dalam hasil perhitungan IBM SPSS Statistik hasil penelitian ini menunjukan bahwa hasil uji statistic (Uji t) diperoleh thitung variabel pengetahuan sebesar 7.875 dengan nilai ttabel 1,987, promosi thitung promosi sebesar 2.293 dengan ttabel 1,987, dan thitung kualitas pelayanan 2.840 dengan ttabel 1,987, sehingga dapat di tarik kesimpulan bahwa secara parsial variabel pengetahuan (X1) mempunyai pengaruh signifikan terhadap variabel minat nasabah (Y), promosi (X2) mempunyai pengaruh signifikan terhadap variabel minat nasabah (Y) dan kualitas pelayanan (X3) mempunyai pengaruh signifikan terhadap minat nasabah (Y). Kemudian koefisien determinasi (R Square) menunjukan bahwa pengetahuan, promosi, kualitas pelayanan mempunyai pengaruh terhadap minat nasabah 79.5% sedangkan sisanya 20.2% dipengaruhi oleh variabel lain yang tidak diketahui dan tidak termasuk dalam penelitian ini.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to determine the effect of knowledge, promotion and service quality on customer interest in saving at the Muamalah Cilegon bank. This study uses probability sampling using simple random sampling. The sample in this study amounted to 105 respondents. The data collection technique used a questionnaire with a Likert scale measurement. Furthermore, it was analyzed by multiple linear regression analysis and using statistical tests (t test) with the help of IBM SPSS software. The independent variables in this study are knowledge, promotion and service quality. In the calculation of IBM SPSS, the results of this study show that the results of statistical tests (t test) show that the knowledge variable t count is 7.875 with a ttable value of 1.987, promotion t count is 2.293 with t table 1.987, and service quality t count is 2.840 with t table 1.987, so that it can be draw the conclusion that partially the knowledge variable (X1) has a significant effect on the customer interest variable (Y), promotion (X2) has a significant effect on the customer interest variable (Y) and service quality (X3) has a significant effect on customer interest (Y) . Then the coefficient of determination (R Square) shows that knowledge, promotion, service quality has an influence on customer interest 79.5% while the remaining 20.2% is influenced by other unknown variables and is not included in this study. | |||||||||
| Uncontrolled Keywords: | Knowledge, Promotion, Service Quality, Customer Interest Pengetahuan, Promosi, Kualitas Pelayanan, Minat Nasabah | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 20 Dec 2022 09:04 | |||||||||
| Last Modified: | 20 Dec 2022 09:04 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/18664 |
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