Safa Sahda, Talitha (2022) Pengaruh Perilaku Konsumen Terhadap Keputusan Berkunjung di Agrowisata Kampung Domba Kelurahan Juhut Kabupaten Pandeglang. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine the influence of consumer behavior, namely social factors, cultural factors, psychological factors, and personal factors on the decision to visit Kampung domba Agrotourism simultaneously and partially. This research was conducted in the Kampung domba agrotourism, Juhut Village, Pandeglang Regency, carried out purposefully. The type of research used is quantitative research. The research instrument uses a questionnaire using a Likert scale. Types and sources of data using primary data and secondary data. The sample in this study were 100 people with a non-probability sampling method using purposive sampling. The analysis technique used is data quality test, MSI (Method of Successive Interval) test, classical assumption test, data analysis, multiple linear regression analysis, coefficient of determination test, T test, and F test.The results of the F test show that the variables of social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously have an influence on the decision to visit Kampung domba agrotourism. while the results of the T test show that the variables of social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) partially have an influence on the decision to visit Kampung Domba agrotourism.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to determine the influence of consumer behavior, namely social factors, cultural factors, psychological factors, and personal factors on the decision to visit Kampung domba Agrotourism simultaneously and partially. This research was conducted in the Kampung domba agrotourism, Juhut Village, Pandeglang Regency, carried out purposefully. The type of research used is quantitative research. The research instrument uses a questionnaire using a Likert scale. Types and sources of data using primary data and secondary data. The sample in this study were 100 people with a non-probability sampling method using purposive sampling. The analysis technique used is data quality test, MSI (Method of Successive Interval) test, classical assumption test, data analysis, multiple linear regression analysis, coefficient of determination test, T test, and F test.The results of the F test show that the variables of social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously have an influence on the decision to visit Kampung domba agrotourism. while the results of the T test show that the variables of social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) partially have an influence on the decision to visit Kampung Domba agrotourism. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Talitha Safa Sahda | |||||||||
| Date Deposited: | 29 Dec 2022 15:30 | |||||||||
| Last Modified: | 29 Dec 2022 15:30 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/18030 |
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