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PERENCANAAN KOMUNIKASI SATGAS COVID-19 DALAM MENINGKATKAN ANGKA VAKSINASI DI KOTA TANGERANG

BAYUADJIE, MUHAMMAD GERLY (2022) PERENCANAAN KOMUNIKASI SATGAS COVID-19 DALAM MENINGKATKAN ANGKA VAKSINASI DI KOTA TANGERANG. S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

The whole world is affected by the Covid-19 disease which the world health organization calls a state of crisis and pandemic. Currently vaccination is an effort made to reduce the risk of spreading and the adverse effects of the disease. The Covid-19 handling task force carried out communication planning to increase vaccination throughout Indonesia, especially the city of Tangerang. This study used qualitative research methods. The data collection techniques used were interviews, observation, and documentation studies. The results showed that the Covid-19 Task Force Communication Planning in increasing the vaccination rate in Tangerang City was to apply the Cutlip and Center communication planning theory which consisted of finding facts in the field (Fact finding), After that planning (Planning), then communication (Communication) and last evaluation (Evaluation). The results showed that the facts in the field were the public's desire to vaccinate, the public's view of the safety and halalness of vaccines, questions about vaccination for the elderly and people with comorbid congenital diseases, and the ease of vaccination. Based on these facts, it is planned to set up vaccination booths, emphasize that vaccines are safe and halal, and provide and approach health services. For the communication carried out is direct communication with face to face and indirect communication through social media and online media, with messages that are informative, persuasive and coercive. The evaluation is carried out on a basic basis and then evaluates with the mayor.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorMUJTABA, BURHANUDIN198009242014041001
Thesis advisorSAGITA, DARWIS198305162008121002
Additional Information: Seluruh dunia terkena dampak penyakit Covid-19 yang mana organisasi kesehatan dunia menyebutkan keadaan sebagai keadaan krisis dan pandemi. Saat ini vaksinasi merupakan upaya yang dilakukan untuk mengurangi resiko penyebaran dan dampak buruk dari penyakit. Satuan tugas penanganan covid-19 melakukan perencanaan komunikasi dalam meningkatkan vaksinasi di seluruh Indonesia khususnya kota Tangerang. Penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data yang dilakukan adalah wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukan bahwa Perencanaan Komunikasi Satgas Covid-19 dalam meningkatkan angka vaksinasi di Kota Tangerang adalah dengan menerapkan teori perencanaan komunikasi Cutlip dan Center yang terdiri dari penemuan fakta dilapangan (Fact finding), Setelah itu perencanaan (Planning), selanjutnya komunikasi (Communication) dan terakhir evaluasi (Evaluation). Hasil penelitian menunjukan bahwa fakta dilapangan yaitu keinginan masyarakat untuk melakukan vaksinasi, pandangan masyarakat mengenai keamanan dan kehalalan vaksin, pertanyaan mengenai vaksinasi bagi lansia dan pendertia penyakit bawaan komorbid, dan kemudahan melakukan vaksinasi. Berdasar fakta tersebut maka direncanakan peletakan gerai vaksinasi, penekanan bahwa vaksin aman dan halal, serta penyediaan dan pendekatan layanan kesehatan. Untuk komunikasi yang dilakukan adalah komunikasi langsung dengan tatap muka dan komunikasi tidak langsung melalui media sosial dan media online, dengan pesan yang bersifat informatif, persuasive dan koersif. Untuk evaluasi dilakukan secara mendasar lalu evaluasi bersama walikota.
Subjects: Communication > Communication (General)
Divisions: 06-Fakultas Ilmu Sosial dan Ilmu Politik
06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi
Depositing User: Muhammad Gerly Bayuadjie
Date Deposited: 16 Feb 2023 15:40
Last Modified: 16 Feb 2023 15:40
URI: http://eprints.untirta.ac.id/id/eprint/16789

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