MODEL OF GOVERNMENT PUBLIC RELATIONS COMMUNICATION AND THE INFLUENCE OF ATTITUDES AND BEHAVIOR AROUNDKEK (SPECIAL ECONOMIC ZONE) TOURISM TANJUNG LESUNG PANDEGLANG-BANTEN

Gumelar, Rangga Galura and Mukhroman, Iman and Ahmad, Ikhsan (2016) MODEL OF GOVERNMENT PUBLIC RELATIONS COMMUNICATION AND THE INFLUENCE OF ATTITUDES AND BEHAVIOR AROUNDKEK (SPECIAL ECONOMIC ZONE) TOURISM TANJUNG LESUNG PANDEGLANG-BANTEN. In: PROCEEDING INTERNATIONAL CONFERENCE OF COMMUNICATION, INDUSTRY AND COMMUNITY 2016. FIKOM Untar, Jakarta. ISBN 978-602-74139-0-0

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Abstract

The policy of Indonesian government said Tanjung Lesung as the special economic zone tourism aim as the magnitude of the accelartion development MP3i in Banten, by the enactment of Government Regulation (PP) No. 26 of 2012. All the postivism and optimistic programms of KEK Tanjung Lesung should be delivered in good and clear to the people, especially for Pandeglang’s citizen, who directly affected by this planning. According of this situation, the role of public relation wthere local or province should be able to present and transformed the important informations for the people. The study’s result of local government public communication model to changes in behavior and attitudes related to the program KEK PandeglangTanjungLesung by using mix methods combined quantitative and qualitative approach an overview, showed contributes Public Relations KEK (37.5%), Communicators (32.5%), Message (39.8%) and Channel (27.5%) as an indicator of the independent variables. Seen in multiple regression analysis results obtained from 400 samples, divided into four districts, namely Padeglang, Panimbang, Menes and Labuan showed the positive tren with the equation Y = 5.74 + 0,41X1 + 0,45X2 + 0,66X3 + 0 , 38X4. That four indicators have positive influence on changes in attitudes and behavior Pandeglang in looking at KEK's problems. The channel information is the weakness variable that should be improved in order to provide information accessibility easy and appropriate for the community. 53% from the sample believe that KEK will be succeed and 43% said that the responsibilty of this programms success takes by Pandeglang’s regency, which is the half of sample 51% doesn’t know the role of local government Public Relations either. But that KEK is an important part and be a sense of belonging, actually this’s as the starting point for local government to more play the role of Public Affairs. These results clarify, that coordination of public relations at the level of district councils till of administrator,not well coordinated at the community level. Therefore, there must be continuity and coordination roles and in the formulated message is informative and appropriate for each region, because each region has different needs and characteristics to the needs of the desired information.

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