Iqomah, Wiwin and Widyastuti, Yeni and Waseh, Hasuri (2021) Implementasi Kebijakan Revitalisasi Pasar Tradisional Oleh Dines Koperasi Perindustrian Dan Perdagangan Di Pasar Petir Kabupaten Serang. S1 thesis, Fakultas Ilmu Sosial Dan Ilmu Politik.

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Abstract

ABSTRAK WiwinIqomah. NIM. 6661160074. ImplementasiKebijakanRevitalisasi Pasar Tradisional Oleh DinasKoperasi Perindustrian dan Perdagangan Di Pasar PetirKabupatenSerang. Program StudiIlmuAdministrasiPublik. FakultasIlmuSosial dan IlmuPolitik. Universitas Sultan AgengTirtayasa. Pembimbing I: Yeni Widyastuti, M.Si dan Pembimbing II Drs. HasuriWaseh, SE., M.Si. Program revitalisasi pasar tradisionalmerupakan program yang dilaksanakan oleh Pemerintah Daerah KabupatenSerangmelaluiDinasKoperasi Perindustrian dan PerdaganganKabupatenSerangdenganmekanismeusulankepada Kementerian Perdagangan RI terkaitanggaranrevitalisasi pasar tradisional. Locuspenelitianiniyaitu Pasar Petir. Tujuannya agar pasar tradisionalmenjadirapi, tertib, bersih, dan menguntungkanbagimasyarakatsekitar. Tujuandaripenelitianiniadalahuntukmengetahuisejauh mana implementasirevitalisasi di Pasar Petir. Teknik pengumpulan data yaitumenggunakanmetodekualitatifdenganteoriimplementasikebijakandari Donald van Metter dan Carl van Horn terdiridariukuran dan tujuankebijakan, sumberdaya, karakteristikagenpelaksana, sikapataukecenderungan (Disposition) para pelaksana, komunikasiantarorganisasi dan aktivitaspelaksana dan lingkunganekonomi, sosial dan politik. Hasil penelitianmenunjukkanbahwa program revitalisasi di Pasar Petirbelum optimal. Terlihatadanyasebagiankios yang beradadilokasikurangstrategis/dibelakang pasar yang mengakibatkansepinyapembelisehinggamasihbanyakkios yang tidakdigunakan oleh pedagang, belummemberikankeuntungan yang menyeluruhbagipedagang, masihbanyakpedagang yang salah menggunakanzonasidalamberjualan, adanyapedagang kaki lima yang tidaktertibaturan dan tertibberjualan, pembinaandaripetugas pasar belum optimal, penelitimemberikan saran dalampenelitianiniyaitu, DiskoperindagKabupatenSerangterhadap UPT Pasar Petirselakupengelola pasar perlunyasikaptegasdalammengatasikios yang tidakdigunakan oleh pemiliknyatidakhanyateguranmelainkanadanyasanksi yang tegas agar adaefekjera, lalupihak UPT Pasar Petirselakupengelola pasar untukmelakukansosialisasiterkaitperaturanzonasi dan lebihtegasterkaitpedagang yang akanberjualandengancaramelaporatauizinterlebihdahulukepadapetugaspengelola agar pedagangdapatberjualansesuaidenganzonasinya, dan untuklebihtegaskepadapedagang kaki lima yang tidakmematuhiaturan agar dapattertibberjualan dan tertibaturandalammelakukanaktivitasjualbeli di Pasar Petir. Kata Kunci :Implementasi, Revitalisasi, Pasar Tradisional ABSTRACT WiwinIqomah. NIM. 6661160074. Implementation of Traditional Market Revitalization Policy by the Office of Industry and Trade Cooperatives in Market PetirSerang Regency. Study Program of Public Administration. The Faculty of Social and Politic Sciene. The 1stAdvisor : Yeni Widyastuti,M.Si The 2nd Drs. HasuriWaseh, SE., M.Si. The traditional market revitalization program is a program implemented by the Regional Government of Serang Regency through the Department of Industry and Trade Cooperatives of Serang Regency with a proposal mechanism to the Ministry of Trade of the Republic of Indonesia regarding the traditional market revitalization budget. The locus of this research is the Lightning Market. The goal is to make traditional markets neat, orderly, clean, and profitable for the surrounding community. The purpose of this study was to determine the extent of the implementation of revitalization in the Lightning Market. The data collection technique is using qualitative methods with the theory of policy implementation from Donald van Metter and Carl van Horn consisting of size and policy objectives, resources, characteristics of implementing agents, attitudes or tendencies (Disposition) of implementers, communication between organizations and implementing activities and the environment. economic, social and political. The results showed that the revitalization program at the Lightning Market was not optimal. It can be seen that some kiosks are located in less strategic locations/behind the market which results in lonely buyers so that there are still many kiosks that are not used by traders, have not provided comprehensive benefits for traders, there are still many traders who use zoning incorrectly in selling, there are street vendors who do not orderly rules and orderly selling, guidance from market officers is not optimal, the researchers provide suggestions in this study, namely, the District Office of Trade and Industry of Serang against UPT Pasar Petir as market managers the need for a firm attitude in dealing with kiosks that are not used by their owners, not only warnings but strict sanctions so that there is a deterrent effect, then the UPT Pasar Petir as the market manager to conduct socialization related to zoning regulations and be more assertive regarding traders who will sell by reporting or prior permission to the management officer so that traders can sell according to their zoning, and to be more assertive to street vendors who do not comply with the rules in order to be able to orderly sell and orderly rules in conducting buying and selling activities at the Lightning Market. Keywords : Implementation, Revitalization, Traditional Market

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