BINTANG ANARCHY, HIKMATULLAH (2022) STRATEGI PENGEMBANGAN USAHA WARUNG KOPI MILENIAL (COFFEE SHOP) DI KOTA CILEGON. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Coffee shop is a small company engaged in the provision of products in the form of processed coffee drinks, and also provides services in serving coffee processed products. This research is motivated to (1) describe the strategy of developing millennial coffee shop businesses in Cilegon City. (2) Formulating alternative internal and external strategies for the millennial coffee shop business in Cilegon City. This research was conducted in Cilegon City, Banten Province. The location selection used purposive. The method used in this research is descriptive analysis method with the selection of respondents using purposive sampling. The analysis tools used are the SWOT analysis, IFE matrix, EFE matrix, IE matrix and SWOT matrix. The calculation results of the IFE matrix reached a total score of 2,919 with the greatest strength being the style of the coffee shop building which has distinctive characteristics (score 0.608) and the biggest weakness is that information about the distribution of coffee shops tends to be lacking (score 0.252). The results of the calculation of the EFE matrix reached a total of 2,933, with the main opportunity being a list of names in Cilegon City (score 0.722) and the main threat was that the center of the crowd in the City of Cilegon was not evenly distributed (score 0.120). The calculation results in the SWOT quadrant of the company are in quadrant I, which indicates that the company is in a very strong position. Which shows that the company supports an aggressive strategy. Keywords: Cilegon, Coffee, Coffee shop, Development strategy. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 10 Aug 2022 14:42 | |||||||||
| Last Modified: | 10 Aug 2022 14:42 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/15423 |
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