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MODAL SOSIAL, KOMPETENSI, KOMITMEN DAN KEUNGGULAN BERSAING PADA UMKM MAKANAN DAN OLAHAN HASIL LAUT DI KECAMATAN PONTANG

IMADUDDIN, IMADUDDIN (2019) MODAL SOSIAL, KOMPETENSI, KOMITMEN DAN KEUNGGULAN BERSAING PADA UMKM MAKANAN DAN OLAHAN HASIL LAUT DI KECAMATAN PONTANG. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh modal sosial terhadap keunggulan bersaing Karyawan, pengaruh kompetensi terhadap keunggulan bersaing dan pengaruh komitmen terhadap keunggulan bersaing studi kasus pada UMKM makanan dan olahan hasil laut kecamatan Pontang. Populasi penelitian pelaku UMKM sebanyak 100 orang. Sampel penelitian sebanyak 91 orang, yang diambil dengan metode Proportionale Stratified Random Sampling. Alat yang digunakan untuk mendapatkan data penelitian adalah daftar pertanyaan atau kuesioner. Hasil penelitian memperlihatkan, bahwa : (1) modal sosial berpengaruh positif terhadap keunggulan bersaing (2) kompetensi tidak berpengaruh positif terhadap keunggulan bersaing (3) Employee engagement berpengaruh positif terhadap keunggulan bersaing

Item Type: Thesis (Master)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorKhurosani, Aan197002042002121001
Thesis advisorLutfi, Lutfi1967110332005011001
Additional Information: This study aims to analyze the effect of social capital on employee competitive advantage, the influence of competency on competitive advantage and the influence of commitment to competitive advantage case studies on food and processed seafood products in Pontang sub-district. The research population of MSMEs is 100 people. The research sample was 91 people, which were taken using the Proportional Stratified Random Sampling method. The tool used to obtain research data is a list of questions or questionnaires. The results show that: (1) social capital has a positive effect on competitive advantage (2) competence does not have a positive effect on competitive advantage (3) commitment has a positive effect on competitive advantage
Subjects: H Social Sciences > HG Finance
Divisions: 08-Pascasarjana > 61101-Magister Manajemen
Depositing User: Perpustakaan Pusat
Date Deposited: 08 Aug 2022 09:12
Last Modified: 08 Aug 2022 09:12
URI: http://eprints.untirta.ac.id/id/eprint/15350

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