Maemunah, Siti (2022) MEMAHAMI BAHAYA COVID-19 DARI KACAMATA REMAJA (Analisis Resepsi Remaja di Banten terhadap Fear Appeals pada Program Berita Update Corona TvOne). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Di masa pandemi, media massa diasumsikan telah mengemas pemberitaan Covid�19 dengan fear appeals untuk menumbuhkan rasa takut yang mengarahkan pada perubahan adaptif, namun respon yang ditemukan beragam. Survei Unicef 2020 menemukan bahwa kelompok usia termuda memiliki presentase terkecil yang mempraktikan ketiga perilaku 3M. Fenomena ini menunjukkan bahwa kesadaran terhadap potensi bahaya Covid-19 masih rendah. Melalui tayangan Update Corona TvOne, penelitian ini bertujuan untuk memahami: (1) bagaimana penerimaan remaja pada tayangan berita Update Corona TvOne; (2) bagaimana rasa takut remaja di masa pandemi; dan (3) bagaimana pandangan remaja terkait bahaya Covid-19. Adapun pendekatan yang digunakan ialah kualitatif dengan metode analisis resepsi. Penelitian ini menemukan bahwa: (1) ada tiga bentuk penerimaan pada tayangan berita Update Corona TvOne, yaitu durasi, kredibilitas data, dan warning surveillance. Mayoritas penerimaan informan ada di posisi dominan; (2) remaja pernah mengalami ketakutan di masa pandemi; (3) pandangan remaja terhadap bahaya Covid-19 dan perubahan rasa takut dipengaruhi oleh tiga hal, yaitu stabilitas sosial, efikasi, dan relevansi ancaman. Meskipun penerimaan fear appeals di masa pandemi telah diteliti, namun masih banyak sudut pandang lain dari penelitian ini yang berpotensi untuk diteliti oleh peneliti selanjutnya
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | During the pandemic, the mass media were assumed to have depicted Covid-19 news with fear appeals to cause fear which leads to adaptive change, nevertheless the responses were diverse. The 2020 Unicef survey found that the youngest age group had the smallest percentage of practicing all three 3M behaviors. This phenomenon shows that awareness of the potential dangers of Covid-19 is still low. Through the Corona TvOne News Update program, this research aims to understand: (1) how youth reception on the Corona TvOne Update news program; (2) whether the young age have fearful during pandemic; and (3) how the young audience view on the danger of Covid-19. The approach used in this research is qualitative with the reception analysis method. This research found that: (1) There are three receptions: duration, data credibility, and warning surveillance. The majority of informants were in the dominant positions; (2) informants had experienced fear during the Covid-19 pandemic; and (3) the informants view on the dangers of Covid-19 and transition of fearful, are influenced by three: social stability, efficacy, and threat relevance. Although the reception of fear appeals during pandemic has been researched, there are still many other points of view potentially being investigated. Keywords: audience reception analysis, encoding-decoding, fear appeals | |||||||||
| Uncontrolled Keywords: | Kata kunci: analisis resepsi, encoding-decoding, fear appeals | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 05 Aug 2022 10:39 | |||||||||
| Last Modified: | 05 Aug 2022 10:46 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/15311 |
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