Nur Azizah, Noviani (2022) PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Mujigae Resto Serpong). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh labelisasi halal terhadap keputusan pembelian melalui minat beli sebagai variabel intervening studi kasus pada konsumen Mujigae Resto Serpong. Metode pengumpulan data dalam penelitian ini adalah melalui kuesioner yang disebarkan kepada konsumen Mujigae Resto Serpong. Sampel yang diambil pada penelitian ini adalah sebanyak 86 responden yang dihitung dengan rumus Slovin dengan teknik Random Sampling. Metode analisis dalam penelitian ini menggunakan path analysis untuk mengetahui pengaruh setelah dimediasi oleh variabel minat beli dengan bantuan software IBM SPSS versi 23. Hasil analisis regresi pada penelitian ini menunjukkan bahwa labelisasi halal berpengaruh positif dan signifikan terhadap keputusan pembelian, lalu labelisasi halal berpengaruh positif dan signifikan terhadap minat beli, dan juga minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian. Dalam uji analisis jalur, minat beli mampu memediasi pengaruh labelisasi halal terhadap keputusan pembelian.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to determine the effect of halal labeling on purchasing decisions through purchase intention as an intervening variable case study on consumers of Mujigae Resto Serpong. The data collection method in this research is through a questionnaire distributed to consumers Mujigae Resto Serpong. The samples taken in this study were 86 respondents who were counted by the Slovin formula with the random sampling technique. The method of analysis in this study uses path analysis to determine the effect after being mediated by the purchase interest variable with the help of IBM SPSS version 23 software. The results of the regression analysis in this study indicate that halal labeling has a positive and significant effect on purchasing decisions, then halal labeling has a positive and significant effect. interest in buying, and also buying interest have a positive and significant effect on purchasing decisions. In the path analysis test, buying interest is able to mediate the effect of halal labeling on purchasing decisions. Keywords: Purchase Decision, Halal Labeling, Purchase Intention. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: Keputusan Pembelian, Labelisasi Halal, Minat Beli. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 03 Aug 2022 11:45 | |||||||||
| Last Modified: | 03 Aug 2022 11:45 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/15174 |
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