JEF ROMARIO LUMBANTOBING, JULIO (2022) STRATEGI PEMASARAN KERIPIK SINGKONG PEDAS JOS ALDO DI KECAMATAN TARUTUNG KABUPATEN TAPANULI UTARA PROVINSI SUMATERA UTARA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to the strengths, weaknesses, opportunities and threats to the marketing of spicy cassava chip home industry and to determine the marketing strategy of spicy cassava chip by Jos Aldo home industry in Tarutung District, Tapanuli Utara Regency, Sumatera Utara Province. This research that entitled “Marketing Strategy of Jos Aldo Spicy Cassava Chip in Tarutung District, Tapanuli Utara Regency, Sumatera Utara Province” was held by student of Sultan Ageng Tirtayasa University, Julio Jef Romario Lumbantobing. This research was held to meet the graduation requirement of Agribusiness education and also expected to be solution for marketing of spicy cassava chip by Jos Aldo home industry. The sampling method used was Snowball Sampling. Research samples were 25 samples. Based on the research, one producer was found, then two agents from the producer, then five distributors took from the agents, seven retails and ten consumers who bought from the retailer of Jos Aldo spicy cassava chips. Data collection methods use primary and secondary data. Data analysis method used is descriptive analysis with the SWOT analysis method by identifying internal factor evaluation (IFE) and identifying external factor evaluation (EFE), followed by searching for the right strategy through the IE matrix and the SWOT matrix. The results of this study indicate that spicy cassava chips by Jos Aldo home industry is running a progressive strategy and signifies a strong effort and opportunity to be developed. By taking an SO, ST, WO, and WT strategy from the results of the questionnaire processing, by maintaining the quality, obtain the legalize and halal stamp, and more variation of the cassava chip, this home industry will capable to increase the demand for spicy cassava chips. Some promotion by online social media also needed to increase the popularity of spicy cassava chip, and that’s mean it will expand this product marketing. Keywords: marketing strategy, spicy cassava chips, SWOT | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 29 Jul 2022 13:19 | |||||||||
| Last Modified: | 29 Jul 2022 13:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/14964 |
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