DYAH RETNO KINANTI, DWIKI (2022) PENERAPAN BUSINESS TO BUSINESS DI BIDANG JASA KEUANGAN PADA PT. POS INDONESIA DAERAH JAKARTA SELATAN. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Pemasaran Business to Business merupakan sebuah transaksi bisnis yang terjadi antara satu perusahaan dengan perusahaan lainnya dengan transaksi pembelian dalam jumlah besar baik dalam penyediaan barang maupun jasa. Tujuan penelitian ini adalah untuk mengetahui apa saja produk dari Bidang Jasa Keuangan dan jenis pelayanan apa yang ditawarkan PT.POS INDONESIA dalam bidang business to business. Penelitian yang dilakukan oleh penulis bertempat di PT.POS INDONESIA di Jalan R.S Fatmawati Raya No.10 RT.1/RW.4, Cilandak Barat Kecamatan Cilandak Kota Jakarta Selatan yang merupakan Kantor Pos Pusat di daerah Jakarta Selatan. Hasil penelitian menunjukkan bahwa PT.POS INDONESIA telah bekerja sama dengan banyak perusahaan dalam bidang Business to Business
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Business to Business marketing is a business transaction that occurs between one company and another company with large purchase transactions both in the supply of goods and service. The purpose of this study is to find out what products from the Financial Services Sector and what types of services offered by PT.POS INDONESIA in the business to business field. Research conducted by the author is located on R.S Fatmawati Raya St. No.10 RT.1/RW.4, West Cilandak, Cilandak District, South Jakarta City which is the Central Post Office in the South Jakarta area. The results showed that PT.POS INDONESIA has collaborated with many companies in the field of Business to Business. Keywords: Business to Business (B2B), Business to Business (B2B) Marketing, Financial Services | |||||||||
| Uncontrolled Keywords: | Kata Kunci : Business to Business (B2B), Pemasaran Business to Business (B2B), Jasa Keuangan | |||||||||
| Subjects: | H Social Sciences > HG Finance | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 25 Jul 2022 09:57 | |||||||||
| Last Modified: | 25 Jul 2022 09:57 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/14735 |
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