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PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, TARIF PREMI, DAYA TARIK IKLAN, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH TAKAFUL KELUARGA CABANG SERANG

DARMAWAN, DAI (2020) PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, TARIF PREMI, DAYA TARIK IKLAN, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH TAKAFUL KELUARGA CABANG SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Layanan, Kepercayaan, Tarif Premi, Daya Tarik Iklan dan Citra Perusahaan terhadap Loyalitas Nasabah pada Takaful Keluarga Cabang Kota Serang. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 50 responden. Pengambilan sampel pada penelitian ini menggunakan rumus slovin. Teknik pengumpulan data menggunakan kuesioner. Metode pengumpulan data menggunakan metode angket yang selanjutnya dianalisis dengan uji asumsi klasik, analisis regresi linear berganda dengan uji koefisien determinasi (r-square), uji parsial (uji t), dan uji simultan (uji f). Nilai koefisien determinasi sebesar 83,4%, hal ini menunjukkan besarnya pengaruh Kualitas Layanan, Kepercayaan, Tarif Premi, Daya Tarik Iklan dan Citra Perusahaan sebesar 83,4% sedangkan sisanya sebesar 16,6% dipengaruhi oleh faktor lain.dan dari hasil uji F f hitung > f tabel (10,091 > 2,42) serta pada taraf signifikansi 0,000 < 0,05), maka dapat disimpulkan bahwa menolak H0 dan menerima H1-H5, artinya variabel independent yaitu Kualitas Layanan (X1), Kepercayaan (X2), Tarif Premi (X3), Daya Tarik Iklan (X4), dan Citra Perusahaan (X5) berpengaruh positif dan signifikan secara bersama-sama terhadap variabel dependen yaitu Loyalitas Nasabah (Y).

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorMukhsin, Mah196806142007011001
Thesis advisorAhyakudin, Ahyakudin197110122006041007
Additional Information: ABSTRACT This study aims to determine the effect of Service Quality, TrustworthinessPremium Rates, Attractiveness of Advertising and Corporate Image on CustomerLoyalty in Seraf City Branch Seraful. This research uses a qualitative approach.The sample in this study amounted to 50 respondents. Sampling in this study usingthe Slovin formula. Data collection techniques using a questionnaire with a Likert scale. The data collection method uses a questionnaire method which is thenanalyzed with the classic assumption test, multiple linear regression analysis withthe coefficient of determination (r-square) test, partial test (t test), and simultaneous test (f test). The coefficient of determination is 83.4%, this shows the magnitude of the effect of Service Quality, Trustworthiness, Premium Tariff, Attractiveness ofAdvertising and Corporate Image of 83.4% while the remaining 16.6% isinfluenced by other factors. f count> f table (10.091> 2.42) and at a significancelevel of 0.000 <0.05), it can be concluded that rejecting H0 and accepting H1-H5, means that the independent variable is Service Quality (X1), Trust (X2), Premium Tariff (X3), Advertising Attractiveness (X4), and Corporate Image (X5) have positiveand significant influence together on the dependent variable, Customer Loyalty (Y). Keywords: Service Quality, Trust, Premium Rates, Ad Attractiveness, AdAttractiveness, Customer Loyalty
Uncontrolled Keywords: Kata Kunci : Kualitas Layanan, Kepercayaam, Tarif Premi, Daya Tarik Iklan, Daya Tarik Iklan, Loyalitas Nasabah
Subjects: H Social Sciences > HB Economic Theory
Divisions: 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah
Depositing User: Perpustakaan Pusat
Date Deposited: 22 Jul 2022 09:49
Last Modified: 22 Jul 2022 09:49
URI: http://eprints.untirta.ac.id/id/eprint/14684

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