SYAFITRI, TRISNI (2022) PERSEPSI KONSUMEN TERHADAP PEMBELIAN PRODUK BANANA CRISPY (Suatu kasus di toko Cake Ba’Nana Kota Cilegon). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Restricted to Registered users only Download (1MB) |
|
Text
BAB 1.pdf Restricted to Registered users only Download (716kB) |
|
Text
BAB 2.pdf Restricted to Registered users only Download (767kB) |
|
Text
BAB 3.pdf Restricted to Registered users only Download (730kB) |
|
Text
BAB 4.pdf Restricted to Registered users only Download (910kB) |
|
Text
BAB 5.pdf Restricted to Registered users only Download (704kB) |
|
Text
DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (705kB) |
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Consumers is the key to success in managing business. Therefore, the market must know what consumers want and need, by studying the perceptions of consumer behavior. And the purpose from this research is analyze consumer characteristic Banana Crispy from Cake Ba’nana and analyze consumer perception of Banana Crispy at Cilegon Districts, Cilegon City. The method of this research is survey and purposive. The sampling technique used is the perception of the consumer of nonprobability sampling. Attribute used in this research is taste, smell, color, price, brand and packaging. Data analyze technic consumer perception is Multidimensional Scalling (MDS). The result of this research shows that respondent characteristic based on age is 58,3% on 21-30 years old, based on gender is 60% women, based on marital status is 56,7% married, based on last level of education is 46,7% senior high school, based on profession is 25% Student/college student. Consumer perception about Banana Crispy shows that attribute rated superior is taste, smell and brand because has sweet taste, very good smell, and well-known brand. Meanwhile for packaging attribute consumer rated not superior because the packaging less attractive, for price attribute consumer rated relative expensive and for color attribute consumer rated less attractive. Keywords : Customer Perception, Characteristicts Respondents and Attribute Banana Crispy | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
|||||||||
| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 21 Jul 2022 11:39 | |||||||||
| Last Modified: | 21 Jul 2022 11:39 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/14654 |
Actions (login required)
 |
View Item |