Prastika, Dewi (2022) ANALISIS GAYA BAHASA HIPERBOLA DALAM SLOGAN IKLAN MINUMAN DI TELEVISI. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Penelitian ini bertujuan untuk mendeskripsikan gaya bahasa hiperbola yang digunakan dalam slogan iklan minuman teh dan kopi di televisi, dan makna yang terkandung dalam slogan iklan. Subjek penelitian adalah slogan iklan minuman teh dan kopi yang ditayangkan pada saluran televisi yakni RCTI, SCTV, ANTV, TRANS TV, TRANS 7, dan NET. Objek penelitian adalah gaya bahasa hiperbola yang terdapat pada slogan iklan minuman teh dan kopi. Data diperoleh dari slogan iklan produk minuman teh dan kopi di televisi yang berupa frasa, kalimat dan gambar iklan produk minuman. Metode penelitian ini adalah deskriptif kualitatif. Metode kualitatif adalah penelitian yang menghasilkan data deskriptif, yaitu dari yang berupa kata-kata tertulis, lisan dari orang-orang atau perilaku yang diamati. Teknik pengumpulan data dilakukan dengan teknik pengamatan dan teknik catat. Instrumen penelitian adalah human instrument. Data dianalisis dengan menggunakan analisis deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa terdapat gaya bahasa hiperbola yang terdiri dari 31 gaya bahasa hiperbola, dan 16 makna kias, 9 makna denotatif, 3 makna leksikal, 1 makna gramatikal, 2 makna konseptual. Gaya bahasa hiperbola banyak digunakan dalam iklan minuman. Penyusun iklan menggunakan gaya bahasa hiperbola dengan tujuan untuk memperindah tulisan supaya menarik dan untuk menekankan pesan iklan supaya dapat diterima konsumen. Makna semantik dalam iklan dapat diperoleh-oleh peneliti dengan menggunakan teori bahasa tentang semantik serta melihat iklan secara keseluruhan dengan seksama.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to describe the hyperbole language style used in the advertising slogan of tea and coffee drinks on television, and the meaning contained in the advertising slogan. The research subject is the slogan of tea and coffee advertisements broadcast on television channels, namely RCTI, SCTV, ANTV, TRANS TV, TRANS 7, and NET. The object of research is the hyperbole language style found in the advertising slogan of tea and coffee drinks. Data obtained from the advertising slogan of tea and coffee beverage products on television in the form of phrases, sentences and images of beverage product advertisements. This research method is descriptive qualitative. Qualitative method is research that produces descriptive data, namely in the form of written words, orally from people or observed behavior. Data collection techniques were carried out by observation and note taking techniques. The research instrument is a human instrument. Data were analyzed using qualitative descriptive analysis. The results of this study indicate that there are hyperbole language styles consisting of 31 hyperbole language styles, and 16 class meanings, 9 denotative meanings, 3 lexical meanings, 1 grammatical meaning, 2 conceptual meanings. The meaning contained in the advertising slogan of tea and coffee drinks on television. Hyperbole language style is widely used in beverage advertising. Ad compilers use hyperbole language style with the aim to embellish attractive writing and to emphasize consumer acceptance of advertising messages. The meaning of semantics in advertisements can be obtained by researchers by using language theory about semantics and seeing the advertisement as a whole carefully. Keywords: hyperbole language style, tea and coffee advertisement, meaning. | |||||||||
| Uncontrolled Keywords: | Kata kunci: Gaya bahasa hiperbola, Iklan teh dan kopi, Makna. | |||||||||
| Subjects: | L Education > L Education (General) | |||||||||
| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan 02-Fakultas Keguruan dan Ilmu Pendidikan > 88201-Jurusan Pendidikan Bahasa Indonesia |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 20 Jul 2022 10:42 | |||||||||
| Last Modified: | 20 Jul 2022 10:42 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/14594 |
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