AIDA, SITI IDA and Rahmawati, Rahmawati and Budiati, Ayuning (2019) STRATEGI DINAS PERDAGANGAN DAN PERINDUSTRIAN DALAM PENGEMBANGAN USAHA MIKRO GENTENG DI KOTA CILEGON (Studi Kasus Kelurahan Karang Asem Kecamatan Cibeber). Lainnya thesis, Universitas Sultan Ageng Tirtayasa.
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STRATEGI DINAS PERDAGANGAN DAN PERINDUSTRIAN DALAM PENGEMBANGAN USAHA MIKRO GENTENG DI KOTA CILEG - Copy.pdf Download (12MB) | Preview |
Abstract
Siti Ida Aida. NIM. 6661140454. Skripsi. 2019. Strategi Dinas Perdagangan dan Perindustrian dalam Pengembangan Usaha Mikro Genteng Di Kota Cilegon (Studi Kasus Kelurahan Karang Asem Kecamatan Cibeber). Program Studi Ilmu Administrasi Publik. Fakultas Ilmu Sosial dan Ilmu Politik. Universitas Sultan Ageng Tirtayasa. Dosen Pembimbing I: Rahmawati, M.Si, Dosen Pembimbing II: Dr. Ayuning Budiati, MPPM Usaha Mikro dan Kecil mampu meningkatkan kesejahteraan masyarakat. Di Kota Cilegon terdapat usaha mikro genteng yang bersentra di Kelurahan Karang Asem. berkembangnya industri perumahan menjadi peluang besar bagi usaha genteng di Kota Cilegon. Namun, permasalahan yang di hadapi pengusaha genteng diantaranya terbatasnya permodalan dan kurangnya promosi usaha. Tujuan dalam penelitian ini yaitu untuk menemukan strategi alternatif Dinas Perdagangan dan Perindustrian dalam Pengembangan Usaha Mikro Genteng di Kelurahan Karang Asem. Teori yang digunakan yaitu Analisis SWOT menurut Rangkuti (2005) dengan empat komponen analisis yaitu: Strength, Weakness, Opportunities, dan Threats. Metode yang digunakan yaitu Kualitatif Deskriptif. Teknik pengumpulan data yaitu observasi, wawancara dan studi dokumentasi. Hasil penelitian menunjukan bahwa strategi yang dilakukan Dinas Perdagangan dan Perindustrian Kota Cilegon dalam pengembangan usaha mikro genteng di Kelurahan Karang Asem sudah baik, namun perlu adanya peningkatan kualitas dari pegawai Dinas Perdagangan dan Perindustrian serta meningkatkan koordinasi antar instansi maupun Stakeholder agar tujuan pengembangan usaha mikro genteng di Kelurahan Karang Asem dapat berjalan secara efektif dan efisien. Kata Kunci: Strategi, Usaha Mikro Genteng
| Item Type: | Thesis (Lainnya) |
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| Additional Information: | Siti Ida Aida. NIM. 6661140454. Research Paper. 2019. Strategy of the Department of Industry and Trade in Development of Micro Tile Businesses in the Cilegon City (A Case Study of Karang Asem Village, Cibeber Sub-district). Program Study of Public Administration. Faculty of Social and Political Science. University of Sultan Ageng Tirtayasa. Advisor I: Rahmawati, M.Si, Advisor II: Dr. Ayuning Budiati, MPPM Micro and Small Businesses are able to improve people's welfare. In the Cilegon City, there is a micro-tile business that is in flames in the Karang Asem Village. the development of the housing industry is a great opportunity for tile business in Cilegon. However, the problems faced by tile entrepreneurs in Karang Asem Village include limited capital and a lack of business promotion. The purpose of this research is to find alternative strategies of the Department of Industry and Trade in the Development of Micro Tile Business in Karang Asem Village. It used SWOT Analysis theory according to Rangkuti (2005) with four components of analysis: Strength, Weakness, Opportunities, and Threats. It used Qualitative Descriptive method. Data collection techniques were observation, interview and documentation study. The results showed that the strategy carried out by the Department of Trade and Industry in Cilegon in their development of micro tile businesses in Karang Asem sub-district was good, but it was necessary to improve the quality of employees of the Trade and Industry Office and improve coordination between agencies and stakeholders so that the micro tile business development goals in Karang Asem Village can run effectively and efficiently. Keywords: Strategy, Micro Tile Businesses |
| Subjects: | H Social Sciences > Public Administration H Social Sciences > H Social Sciences (General) |
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 63201-Program Studi Administrasi Publik |
| Depositing User: | Admin Eprints Untirta |
| Date Deposited: | 09 Aug 2019 07:37 |
| Last Modified: | 09 Aug 2019 07:37 |
| URI: | http://eprints.untirta.ac.id/id/eprint/1455 |
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