MUDILLA HERMAWAN, REDY (2022) PENGARUH LABEL HALAL KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MIE RAMEN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Penelitian ini bertujuan menjelaskan variabel label halal, kualitas produk, dan harga dalam mempengaruhi keputusan pembelian pada produk Mie Ramen Di Kelurahan Kadu Agung. Data yang digunakan dalam penelitian ini adalah data primer dengan kuesioner yang menghasilkan sampel sebesar 126 data. Sementara itu, Variabel indpenden yang digunakan adalah label halal, kualitas produk, dan harga, sedangkan variabel dependen adalah keputusan pembelian. Hasil penelitian ini menunjukan bahwa variabel label halal, kualitas produk dan harga berpengaruh secara simultan terhadap variabel keputusan pembelian, sedangkan secara parsial variabel label halal, kualitas produk, dan harga berpengaruh positif signifikan terhadap keputusan pembelian.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | This study aims to explain the variables of the halal label, product quality, and price in influencing purchasing decisions on Ramen Noodle products in Kadu Agung Village. The data used in this study are primary data with a questionnaire that produces a sample of 126 data. Meanwhile, the independent variables used are the halal label, product quality, and price, while the dependent variable is the purchase decision. The results of this study indicate that the halal label variable, product quality and price have a simultaneous effect on purchasing decision variables, while partially the halal label variable, product quality, and price have a significant positive effect on purchasing decisions. Keywords: Halal Label, Product Quality, and Price on Purchasing Decisions on Ramen Noodle Products. | |||||||||
| Uncontrolled Keywords: | Kata Kunci : Label Halal, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Pada Produk Mie Ramen. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 14 Jul 2022 11:56 | |||||||||
| Last Modified: | 14 Jul 2022 11:56 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/14486 |
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