Indrajaya, Rizky (2015) PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TERHADAP GREEN SATISFACTION PADA AIR MINUM KEMASAN ADES DI KOTA SERANG. S1 thesis, Universitas Sultan Ageng Tirtayasa.
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PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TE.pdf - Published Version Restricted to Registered users only until 2015. Download (2MB) |
Abstract
This study aims to determine the Green Perceived Quality and Green Perceived Risk Of Green Statisfaction on Mineral Water Ades in Serang City. The research method used is descriptive and kausional. This study uses literature and field research such as interviews, observation and questionnaires. With a sample of 94 respondents, the sampling technique using saturated samples. For analysis using partial correlation analysis, correlation and multiple regression with SPSS Versi 20 From the analysis of unknown correlation value (R) is equal to 0,756. This suggests that Green Perceived Quality (X1) and Green Perceived Risk (X2) has strong effect with relationship was on Green Satisfaction(Y). In the summary the model coefficient of determination value of 0.571 means the ability to explain the independent variables (Green Perceived Quality and Green Perceived Risk) of the dependent variable (Green Satisfaction) of 57,1%, while the rest of 42.9% explained by other factors not examined in this study. Based on the hypothesis test indicates that the value of F calculated (70,339) >F-table (3,09), then Ho is rejected and Ha accepted. Means there is significant Green Perceived Quality and Green Perceived RiskOfGreen Satisfaction on Mineral Water Ades in Serang City. Regression equation Ŷ =4,301 + 0,756X1 + 0,345X
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui Pengaruh Green Perceived Quality dan Green Perceived Risk TerhadapGreen Satisfaction Pada Air Mineral Dalam Kemasan Ades Di Kota Serang. Metode penelitian yang digunakan adalah deskriptif dan kausional.Penelitian ini menggunakan penelitian kepustakaan dan lapangan seperti wawancara, observasi dan kuesioner.Dengan sampel 94 responden, teknik pengambilan sampel dengan menggunakan sampel jenuh. Untuk analisis menggunakan analisis korelasi parsial, korelasi dan regresi berganda dengan dibantu program SPSS Versi 20. Dari hasil analisis diketahui nilai Kolerasi Berganda (R) adalah sebesar 0,756.Hal ini menunjukan bahwa Green Perceived Quality (X1) dan Green Perceived Risk (X2) memiliki hubungan kuat terhadap Green Satisfaction (Y). Pada model summary nilai koefisien determinasi sebesar 0,571 berarti kemampuan menjelaskan variabelin dependen (Green Perceived Qualitydan Green Perceived Risk) terhadap variablel dependen (Green satisfaction) sebesar 57,1%, sedangkan sisanya sebesar 42,9% dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini. Berdasarkan uji hipotesis menunjukkan bahwa nilai Fhitung (70,339) > F tabel (3,09), maka Ho ditolakdan Ha diterima. Berarti terdapat pengaruh yang signifikan antara Green Perceived Qualitydan Green Perceived Risk terhadap Green Satisfaction pada air mineral dalam kemasan Ades di Kota Serang. Persamaan regresi Ŷ = 4,301 + 0,756X1 + 0,345X2 | |||||||||
| Uncontrolled Keywords: | Keyword : Green Perceived Quality, Green Perceived Risk, Green Satisfaction, Keyword : Green perceived Quality, Green Perceived Risk, Green Satisfaction. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 21 Apr 2022 12:28 | |||||||||
| Last Modified: | 21 Apr 2022 12:28 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/13686 |
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