Utami, Sylvia Windyasari (2016) PENGARUH PESAN DAKWAH DALAM AKUN INSTAGRAM @TELADAN.RASUL TERHADAP KEBUTUHAN INFORMASI KEAGAMAAN ( Survei Pada Followers Instagram @teladan.rasul ). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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PENGARUH PESAN DAKWAH DALAM AKUN INSTAGRAM @TELADAN.RASUL TERHADAP KEBUTUHAN INFORMASI KEAGAMAAN .PDF - Published Version Restricted to Registered users only Download (8MB) |
Abstract
Da’wah activity is commonly conducted in the religious program such as, seminar, tabligh akbar, and recitation. The use of social media as a communication supporting tool in preaching also be used to reach wider audiences. The appearance of instagram as one of media social is not just used as the application to distribute hobby, social interaction, nor business opportunity. However, a shift function of instagram increasingly grows up and now it is used as the media in the preaching activity. The aim of this research is to know how great the influence between the da’wah messages in @teladan.rasul instagram account to the needs of religion information. Theory used in this research was uses and gratification theory. As for the method used in this research was quantitative with survey. The population in t his research was @teladan.rasul instagram followers listed as 796.135 followers (Desember, 15 th 2015, 13.52 pm). The act of determining the sample in this research was based on the Yamane formulas, based on the error rate of 10%, so that the respondent samples were 100 people. The sampling technique used was Simple Random Sampling. The data collected by spreading online questionnaries using the online form from google by the link (http://goo.gl/forms/vBML3bwKfN). The result showed that there is effect between da’wah messages in @teladan.rasul instagram account with religious information needs is 0,590, which means that the correlation between the two variables is worth strong enough. The result of coefficient test determination showed of 34,81%, meanwhile the rest of 65,19%, which means, that there are other factors that can determine the fulfillment of religious information. Keywords: Mass Communication, Da’wah Messages, Instagram, Information Needs, Uses and Gratification Theory.
| Item Type: | Thesis (S1) | |||||||||
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| Uncontrolled Keywords: | Mass Communication, Da’wah Messages, Instagram, Information Needs, Uses and Gratification Theory. | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi | |||||||||
| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 20 Apr 2022 09:36 | |||||||||
| Last Modified: | 20 Apr 2022 09:36 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/13518 |
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