Awaliah, Siti (2014) PENGARUH FEEDBACK CONTROL TERHADAP INOVASI DAN ORIENTASI PASAR DALAM PENINGKATAN ORGANIZATIONAL PERFORMANCE (Studi Empiris pada Perbankan Konvensional di Provinsi Banten). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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PENGARUH FEEDBACK CONTROL TERHADAP INOVASI DAN ORIENTASI PASAR DALAM PENINGKATAN.pdf - Published Version Restricted to Registered users only until 2014. Download (2MB) |
Abstract
This study aims to provide empirical evidence of the effect of feed-back control of the innovation, the feed-back control of market orientation, the effect of innovation on organizational performance, and market orientation on organizational performance. This research refers to research Grafton et al. (2010), Widener (2007), and Henri (2006). This research was conducted in the conventional banking in the province of Banten. A sample of 111 people was taken from the 22 companies selected by purposive sampling technique, but only 56 questionnaires can be used. Data collected through a survey using a questionnaire directly to the mid-level managers of conventional banking as a respondent, while the measurement data using 7 Likert scale (scale of 1 - strongly disagree; scale up to 7 - strongly agree). Data were analyzed using Structural Equation Model approach (SEM) in the program SmartPLS (Partial Least Square)1.10 versions. The results showed that of the four hypotheses proposed, there are three hypotheses are accepted. (1) The existence of a significant positive effect of the feed-back control of the innovation (hypothesis 1 is accepted). (2) The existence of a significant positive effect of the feed-back control of the market orientation (hypothesis 2 is accepted). (3) The existence of a significant positive effect on organizational performance between innovation (hypothesis 3 is accepted). (4) There is no significant positive effect between market orientation on organizational performance (hypothesis 4 is rejected).
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk memberikan bukti empiris pengaruh feed- back control terhadap inovasi, feed-back control terhadap orientasi pasar, pengaruh inovasi terhadap organizational performance, dan orientasi pasar terhadap organizational performance. Penelitian ini mengacu dari penelitian Grafton et al. (2010), Widener (2007), dan Henri (2006). Penelitian ini dilakukan pada perbankan konvensional di Provinsi Banten. Sampel sebanyak 111 orang diambil dari 22 perusahaan yang dipilih dengan teknik purposive sampling, namun hanya 56 kuesioner yang dapat diolah. Pengumpulan data dilakukan melalui survei langsung menggunakan kuesioner kepada manajer tingkat menengah perbankan konvensional yang terpilih sebagai responden, sedangkan pengukuran data menggunakan 7 skala likert (skala 1 – sangat tidak setuju; sampai dengan skala 7 – sangat setuju). Data dianalisis dengan menggunakan pendekatan Struktural Equation Model (SEM) dalam program SmartPLS (Partial Least Square) versi 1.10. Hasil penelitian menunjukkan bahwa dari empat hipotesis yang diajukan, ada tiga hipotesis yang diterima. (1) Adanya pengaruh positif signifikan antara feed-back control terhadap inovasi (hipotesis 1 diterima). (2) Adanya pengaruh positif signifikan antara feed-back control terhadap orientasi pasar (hipotesis 2 diterima). (3) Adanya pengaruh positif signifikan antara inovasi terhadap organizational performance (hipotesis 3 diterima). (4) Adanya pengaruh positif tidak signifikan antara orientasi pasar terhadap organizational performance (hipotesis 4 ditolak). | |||||||||
| Uncontrolled Keywords: | Keywords: Feed-Back Control, Innovation, Market Orientation, Organizational Performance. Kata Kunci: Feed-Back Control, Inovasi, Orientasi Pasar, Organizational Performance | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HF Commerce > HF5601 Accounting |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 62201-Program Sarjana Akuntansi |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 18 Apr 2022 14:57 | |||||||||
| Last Modified: | 18 Apr 2022 14:57 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/13273 |
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