AMINDA, ANNISA PUTRI and Gumelar, Rangga G. and Prasetya, Teguh Iman (2019) PENGARUH ELECTRONIC WORD OF MOUTH OLEH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH. Lainnya thesis, Universitas Sultan Ageng Tirtayasa.
|
Text
ANNISA PUTRI AMINDA (6662122219) - Copy.pdf Download (1MB) | Preview |
Abstract
Annisa Putri Aminda. NIM. 6662122219. 2019. Program Studi Ilmu Komunikasi Universitas Sultan Ageng Tirtayasa. Skripsi. Pengaruh Electronic Word Of Mouth Oleh Beauty Vlogger Terhadap Minat Beli Produk Kosmetik Wardah. Pembimbing I: Dr.Ing. (FH) Rangga Galura Gumelar, M.Si dan Pembimbing II: Teguh Iman Prasetya, M.Si Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth oleh Beauty Vlogger terhadap Minat Beli Produk Kosmetik Wardah. Metode penelitian yang digunakan adalah metode kuantitatif. Desain yang digunakan dalam penelitian ini terdiri dari desain deskriptif dan kausal. Populasi penelitian adalah konsumen produk Wardah di Matahari Departemen Store Mall Of Serang. Teknik pengambilan sampel menggunakan simple random sampling dengan jumlah sebanyak 98 responden. Analisis data menggunakan analisis regresi linear dengan menggunakan program SPSS Versi 20. Berdasarkan hasil penelitian, diketahui nilai R Square sebesar 0.044. Hal ini menunjukkan bahwa variasi pada variabel Minat Beli Produk Wardah dapat dijelaskan sebesar 4,4% oleh variabel Electronic Word of Mouth Beauty Vlogger sedangkan sisanya sebesar 95,6% dijelaskan oleh variabel lainnya yang tidak dimasukkan dalam model penelitian ini. Hasil uji t, diketahui nilai thitung > ttabel (2,101 > 1,660), maka H0 ditolak dan Ha diterima. Artinya terdapat pengaruh Electronic Word of Mouth Beauty Vlogger terhadap Minat Beli Produk Wardah. Kata Kunci : Electronic Word Of Mouth, Beauty Vlogger, Minat Beli, Produk Kosmetik Wardah.
| Item Type: | Thesis (Lainnya) |
|---|---|
| Additional Information: | Annisa Putri Aminda. NIM. 6662122219. 2019. Communication Studies Program University of Sultan Ageng Tirtayasa. Essay. The Effect of Electronic Word Of Mouth by Beauty Vlogger on the Interest in Buying Wardah Cosmetic Products. Adviser I: Dr.Ing. (FH) Rangga Galura Gumelar, M.Si and Adviser II: Teguh Iman Prasetya, M.Si This study aims to determine the effect of Electronic Word of Mouth by Beauty Vlogger on the Interest in Buying Wardah Cosmetic Products. The research method used is a quantitative method. The design used in this study consisted of descriptive and causal designs. The research population is consumers of Wardah products at Matahari Department Store Mall Of Serang. The sampling technique used simple random sampling with a total of 98 respondents. Data analysis used linear regression analysis using the SPSS Version 20. Program. Based on the results of the study, it was found that the value of R Square was 0.044. This shows that variations in Wardah Product Interest variables can be explained by 4.4% by Electronic Word of Mouth Beauty Vlogger variable while the remaining 95.6% is explained by other variables not included in this research model. The results of the t test, known the value of tcount> t table (2.101> 1.660), then H0 is rejected and Ha is accepted. This means that there is the effect of Electronic Word of Mouth Beauty Vlogger on the interest in buying Wardah products Keywords : Electronic Word Of Mouth, Beauty Vlogger, Interest in Buying, Wardah Cosmetic Products. |
| Subjects: | Communication > Communication (General) |
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
| Depositing User: | Admin Eprints Untirta |
| Date Deposited: | 03 May 2019 07:09 |
| Last Modified: | 03 May 2019 07:09 |
| URI: | http://eprints.untirta.ac.id/id/eprint/1318 |
Actions (login required)
 |
View Item |