PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIANPRODUK MAKANAN KEMASAN NUGGET SO GOOD (SurveiPadaMahasiswaEkonomiSyariah IAIN SerangBantenAngkatan 2013-2015)

Lestari, PutriDwi (2016) PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIANPRODUK MAKANAN KEMASAN NUGGET SO GOOD (SurveiPadaMahasiswaEkonomiSyariah IAIN SerangBantenAngkatan 2013-2015). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Nugget is a food processed meat. One of nugget packaged foods that are very popular are nuggets So Good brand and has also been listed halal label on the packaging. Halal labeling expected to affect consumers. Therefore, the purpose of research to determine how much the influence of halal labeling towards buying decision of packing food products nugget so good. A theory that used in this research is the theory AIDDA. This Theory explains the process of self psychology in the audience, its expected that consumers take action after attention transferred to product. Methods used in research this is the method survey. Population this research is the student Islamic economic IAIN Serang Banten force attacking 2013,2014,and 2015. which consisted of 472 people. While samples taken as many as 99 the using simple randomly sampling. Data uses a questionnaire (survey). The result of a questionnaire based on calculations spss 21, explained the correlation analyze, between variables of halal labeling with variable of buying decision are has strong enough and positive correlation is found 0,405and the result of simple regression test, there is found a regression Y= 20,003 + 0,415 X then found the coefficients determination about 16,4% the halal labeling influeced by the buying decision, while about 83,6% by another factors. Based on these results that H0 turned down and Ha accepted that is the between variables (X) halal labeling with a variable (Y) buying decision. Keywords: Halal Labeling, buying decision, AIDDA

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Thesis (S1)

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