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ANALISIS FAKTOR FAKTOR YANG MENDORONG NASABAH MENABUNG DI BANK BJB KCP PICUNG

GUNAWAN, IMAM (2015) ANALISIS FAKTOR FAKTOR YANG MENDORONG NASABAH MENABUNG DI BANK BJB KCP PICUNG. D3 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

Imam Gunawan / 5504122715 / Faculty of Economics and Business Study Program in Finance and Banking / Analysis Factors That Encourage Customer Savings Bank BJB In KCP Picung / under the guidance of Ana Susi Mulyani, SE., MM and Emma Suryani, SE., MM The role of banks as financial institutions that raise funds from the public in the form of savings and distribute in the form of loans. Total customer savings every year increasing determining bank profits. It is not immune from banking business that can attract customers to save money in the bank, while the bank's efforts to attract customers savings in banks is the presence of several Factors that encourage customers to save on bank untu BJB KCP Picung, factors included the factors of production, service factor, location factor, price factor, promotion factor, and that factor is also seen people so that people are interested in saving money at the Bank BJB KCP Picung of Factor that is what makes the level or the Total Customer BJB KCP Picung increased from year to year as the the period 2013 to 2015 is the Year of 2013 The number of customers increased in the year 8267 and 2014 to 8931 and rose again in 2015 reached 9208 and will likely continue to rise at the end of 2015. The purpose of this study was to determine the Factors That Encourage Customer Savings Bank BJB In KCP Picung As well as knowing the opening procedure Savings Account at Bank Jabar Banten KCP Picung. because the procedure Savings Account Opening in BJB KCP Picung Because in that procedure, there are several factors which include factors such as the production of his savings, factors such services serve the opening of accounts, her location Location Factors in BJB KCP Picung, Factor Promotions in the form of his savings , factors such as price or cost price that must be issued in the process of opening a savings. The method used by the authors in the final report is by using quantitative descriptive method. While data collection techniques that authors use the technique of literature and field studies in the form of observations and interviews.

Item Type: Thesis (D3)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorMulyani, Ana Susi19751222005012001
Thesis advisorSuryani, Emma198106072008122002
Uncontrolled Keywords: Faktor Faktor Yang Mendorong Nasabah Menabung Di Bank BJB KCP Picung
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce > HF5601 Accounting
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: 05-Fakultas Ekonomi dan Bisnis
05-Fakultas Ekonomi dan Bisnis > 61406-Program Diploma III Keuangan Perbankan
Depositing User: Perpustakaan Pusat
Date Deposited: 15 Apr 2022 22:47
Last Modified: 15 Apr 2022 22:47
URI: http://eprints.untirta.ac.id/id/eprint/12962

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