WICAKSONO, HARI (2015) SURVEI TINGKAT KEPUASAN PENDENGAR RADIO HOT FM (Studi Deskriptif Terhadap Pendengar Radio Hot Fm Tahun 2015). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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SURVEI TINGKAT KEPUASAN PENDENGAR RADIO HOT FM.pdf - Published Version Restricted to Registered users only Download (2MB) |
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Radio is the medium of periodic mass communication that have ability to reach a wide audience at the same time, as well as radio station Hot Fm. In addition, the price of the radio is relatively affordable so many audiences have it. The radio listeners are increasingly selective to choose the radio broadcast program. Due to the selectivity of the radio audience, the number of radio listeners on the wane, as well as the lack of interest in listening to radio is the problems of the radio station.The purpose of the study is to find out how big the level of satisfaction of listeners radio Hot FM. The starting point of this study is from Uses and Gratification Model. This model focuses on the use of media (uses) to get satisfaction (gratification) or the needs of a person.This model is not interested in what media to the person, but interested in what people do to the media.This research uses qualitative approach.This study uses survey as data collection method, by using a Simple Random Sampling technique in which the researcher collects information from 56 respondents by disseminating a questionnaire to the Hot FM radio listeners.The result of the research shows the respondent already know Hot FM radio broadcast program consisting of information and entertainment programs, opinion of the respondents regarding Radio Hot FM in Serang is positive, the audience of Hot FM radio satisfaction over informational needs to the Hot FM radio program is 82,51% this can be classified as very strong or stated as very satisfied and the response from the radio listener to Hot FM Radio in Serang is positive.This research expected to contribute thoughts and beneficial for the development of communication studies. | |||||||||
| Uncontrolled Keywords: | Kata Kunci : Radio Hot Fm, Kepuasan, Uses and Gratification | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 21 Apr 2022 15:06 | |||||||||
| Last Modified: | 25 Aug 2022 10:02 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/12898 |
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