Iskandar, Nur Muhammad (2016) PENGARUH KOMUNIKASI PEMASARAN PT.SUPRA BOGA LESTARI. TBK TERHADAP BRAND IMAGE FARMERS MARKET CITRA GARDEN ( Survey Kepada Pelanggan Farmers Market Citra Garden di Perumahan Citra Garden 6). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Brand image have a very important to differentiating an enterprise with others product. Without a strong and positive image ia very difficult for companies to attract a new Consumers. Retain existing Costumer and asking them to pay with high prices. To achieve a strong and positive Brand Image, the company must be takes effort to do it. One off effort should be done by the company is to do a marketing communications activity. Communications is one of important thing in marketing. Communications in terms of marketing not only us a means, but more than that as a integral part of company marketing strategy and the mission of the company in general. This make a marketing communications is be required to attract the attention of consumer, to immediately take a decision and look for more information about product offered. The purpose of this study of knowing there any effect from marketing communications of PT.Supra Boga Lestari, Tbk between brand image of Farmers Market Citra Garden. If there are, how strong the effect. The research methods used is quantitatives methods that is associative. Based on research result of correlations analysis which was conducted, between tyhe varible X and Y indicates that the varible X has Positive Significant Relationship with the variable Y. That is equal to 0.269. According to guidelines of the correlation coefficient, this figure is included in less category. Spss 15 output result that the relationship of marketing communications PT.Supra boga lestari. Tbk to brand image Farmers Market Citra Garden have a weak relationship. Based on calculation of Tvalues it can be seen that the value of it is 2.4. while great value Ttable 1.992. that value of 2.4>1.992. therefore, it can be concluded that Ho is rejected and Ha is accepted. It means that there is a positive and significant relationship between marketing communications PT.Supra Boga Lestari. Tbk to Brand Image Farmers Market Citra Garden Keyword : Effect, Marketing Communications, Brand Image

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