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FAKTOR-FAKTOR YANG MEMPENGARUHI PERAJIN TEMPE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KEDELAI DALAM MENGHADAPI FLUKTUASI HARGA

DHONAH, NUR ROHMAH (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI PERAJIN TEMPE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KEDELAI DALAM MENGHADAPI FLUKTUASI HARGA. S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

This research aims to identify the factors that influence the craftsmen tempe in purchasing decisions of soybean and analyze the factors that most significantly affect the craftsmen tempe in purchasing decisions of soybean. The research method used was a survey method. This research was implemented in Primkopti which is housed in the Pasar Minggu, South Jakarta. Site selection is done intentionally (purposive) with the consideration that at the Pasar Minggu is the distribution of the highest soy compared with other service units. The data used in this research are primary and secondary data. Data collection in this research conducted by interview and questionnaires. Sampling using proportional random sampling method with the total sample of 63 respondents were divided into twelve groups. The testing using f test and t test. Based on the result of the test f count obtained a value of 41.247 with a significance level of 0.000 is smaller than 0.05, it can be said the independent factors (price, inventory, and distance) affect the decision making simultaneous purchase of soybean. The result of the purchasing decisions of soybean, because possessed significance value <0.05 with a significance value of each variable is 0.004, 0,000, and 0,005 for the price, inventory, and distance means that H 1 is accepted that there are at least one or more variables that influence the purchase decision.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorMeutia, Meutia197208282003122001
Thesis advisorSuherman, Suherman196702091999011001
Uncontrolled Keywords: Purchasing Decisions, Soybean, Tempe.
Subjects: S Agriculture > S Agriculture (General)
Divisions: 04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User: Perpustakaan Pusat
Date Deposited: 13 Apr 2022 09:31
Last Modified: 13 Apr 2022 09:31
URI: http://eprints.untirta.ac.id/id/eprint/12277

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