Khairani, Fildzhah Nurul (2016) PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, INTENSITAS PERSAINGAN PASAR, STRATEGI DIFERENSIASI, DAN STRATEGI KEPEMIMPINAN BIAYA TERHADAP KINERJA PERUSAHAAN (Studi Empiris pada Hotel di Jakarta Pusat). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

Text PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, INTENSITAS PERSAINGAN PASAR, STRATEGI DIFERENSIASI, .PDF - Published Version Restricted to Registered users only Download (4MB)

Abstract

The purpose of this study was to analyze the influence of transformational leadership style, market competition intensity, differentiation strategy, and cost leadership strategy on business performance. The data used in this study were obtained from the Star Class Hotels located in Jakarta Pusat. From 150 questionnaires which distributed, the number of questionnaires which returned was 50 questionnaires (33,3%), and the number of questionnaires which can be processed was 48 questionnaires (32%). The data were processed using the Structural Equation Modeling (SEM) by using a software program Partial Least Square (PLS). The research was conducted at the Hotel Star in the area of Jakarta Pusat, with the object of research on all managers. This study uses survey research to collect primary data using questionnaires. The results showed (1) Transformational leadership style has positive influence on business performance, (2) Market competition intensity has positive influence on business performance, (3) Differentiation strategy has positive influence on business performance, (4) Cost leadership strategy has positive influence on business performance. Keywords: Transformational Leadership Style, Market Competition Intensity, Differentiation Strategy, Cost Leadership Strategy, Business Performance

Actions (login required)

View Item