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Analisis Saluran Pemasaran Kopi Cap Kupu-Kupu Di Pasar Rangkasbitung (Suatu studi kasus di Pasar Rangkasbitung)

SUPRIATNA, HENDRA (2016) Analisis Saluran Pemasaran Kopi Cap Kupu-Kupu Di Pasar Rangkasbitung (Suatu studi kasus di Pasar Rangkasbitung). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

The aim of this research is to find out the Cap Kupu-kupu Coffee marketing, functions in the green mustard marketing do, the costs, the margins, the institute of technical and marketing cap kupu-kupu coffee economic efficiency of their marketing outlets and cap kupu-kupu coffee. The methodology used to research this is a method of survey. The selection of areas the research was done purposively ( deliberately ). The collection of respondents at this research, farmers kupu-kupu coffee 25 people, of 125 ( simple random sampling now marketing to an institution sample taken 2 middle-man, two students from large traders and 35 were a retailer ( snowball sampling ). Processing techniques and analysis of data using the method of analysis deskriftip and quantitative. The results of research to the costs of marketing on a tract of Rp.559,75 /kg. The margin of Rp.1000/kg . Profit of Rp.770/kg. The cost of the ii rp .597,49 per kilogram .The margin of Rp.3,500/kg. Profit of Rp.1902,5/kg. The costs of marketing channel III Rp.830,32/kg. The margin of Rp.3,500/kg. Profit of Rp.1669,66/kg. The efficiency of Cap kupu-kupu coffee marketing to three different channels I is the technical efficiency of 69,92. 74,68 of Channel II. 29,65 of Channes III. Economic efficiency and the channel I reached 1.37. Of channels II 3,18 and channels III of 2.01.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorSuherman, Suherman196702091999011001
Thesis advisorSuherna, Suherna196908192002121001
Uncontrolled Keywords: Marketing Channels, Cap Kupu-kupu Coffee
Subjects: S Agriculture > S Agriculture (General)
Divisions: 04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User: Perpustakaan Pusat
Date Deposited: 11 Apr 2022 10:29
Last Modified: 11 Apr 2022 10:29
URI: http://eprints.untirta.ac.id/id/eprint/11890

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