SUPRIATNA, HENDRA (2016) Analisis Saluran Pemasaran Kopi Cap Kupu-Kupu Di Pasar Rangkasbitung (Suatu studi kasus di Pasar Rangkasbitung). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The aim of this research is to find out the Cap Kupu-kupu Coffee marketing, functions in the green mustard marketing do, the costs, the margins, the institute of technical and marketing cap kupu-kupu coffee economic efficiency of their marketing outlets and cap kupu-kupu coffee. The methodology used to research this is a method of survey. The selection of areas the research was done purposively ( deliberately ). The collection of respondents at this research, farmers kupu-kupu coffee 25 people, of 125 ( simple random sampling now marketing to an institution sample taken 2 middle-man, two students from large traders and 35 were a retailer ( snowball sampling ). Processing techniques and analysis of data using the method of analysis deskriftip and quantitative. The results of research to the costs of marketing on a tract of Rp.559,75 /kg. The margin of Rp.1000/kg . Profit of Rp.770/kg. The cost of the ii rp .597,49 per kilogram .The margin of Rp.3,500/kg. Profit of Rp.1902,5/kg. The costs of marketing channel III Rp.830,32/kg. The margin of Rp.3,500/kg. Profit of Rp.1669,66/kg. The efficiency of Cap kupu-kupu coffee marketing to three different channels I is the technical efficiency of 69,92. 74,68 of Channel II. 29,65 of Channes III. Economic efficiency and the channel I reached 1.37. Of channels II 3,18 and channels III of 2.01.
Item Type: | Thesis (S1) | |||||||||
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Uncontrolled Keywords: | Marketing Channels, Cap Kupu-kupu Coffee | |||||||||
Subjects: | S Agriculture > S Agriculture (General) | |||||||||
Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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Depositing User: | Perpustakaan Pusat | |||||||||
Date Deposited: | 11 Apr 2022 10:29 | |||||||||
Last Modified: | 11 Apr 2022 10:29 | |||||||||
URI: | http://eprints.untirta.ac.id/id/eprint/11890 |
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