ANALISIS EFISIENSI PEMASARAN KANGKUNG DARAT

SADEWO, IMAN RANGGA (2014) ANALISIS EFISIENSI PEMASARAN KANGKUNG DARAT. S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

Gempol sari village sepatan eastern district is one of the ground water production in tangerang regency. One issue that needs to be developed in the water is ignorance farmers kale that does marketing really well, so the gains to be had not been maximal. Research aims to see how marketing outlets, functions marketing and efficiency marketing on each marketing outlets convolvulus army in the research area. Methods used in this research is a method of a survey and lokasi research is determined by deliberately ( purposive ) is in the village of gempol sari. The sample in research this was done in two ways. The sample producers committed by a simple random sampling and methods snowball sampling to seek institution marketing and marketing outlets. Based on analysis of the channel 1 raise a total of margins rp.500,00 lowest of / fastening by the total cost of rp.76,5 / fastening, while farmer‟ s share of 58,3 percent and the ratio of profits and cost for rp.5,58, operational efficiency of 14,79. While in a pattern of channel 2 known has a total of as much as rp.900.00 margins / fastening, farmer „ s share as much as 40 percent a total cost amounting to rp.146.5 marketing / connective as well as the ratio of profits and cost for rp.5.37, operational efficiency of 13,18. Marketing outlets convolvulus land which two constitute the marketing efficient if viewed from an analysis of the margins farmer‟s share, the costs and benefits. But to farmers pattern channel first efficient, can reduce the risk loss in the process of marketing.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Bukhari, Ahmad	197103092005011003
Thesis advisor	Suherna, Suherna	196908192002121001

Additional Information:

Penelitian bertujuan untuk mengetahui bagaimana saluran pemasaran di daerah penelitian, mengetahui fungsi-fungsi pemasaran serta mengetahui efisiensi pemasaran pada setiap saluran pemasaran kangkung darat di daerah penelitian. Metode yang digunakan dalam penelitian ini adalah metode survey dan lokasi penelitian ditentukan secara sengaja (purposive) yaitu di Desa Gempol Sari. Pengambilan sampel dalam penelitian ini dilakukan dengan dua cara. Pengambilan sampel produsen dilakukan dengan cara Simple Random Sampling dan didapatkan 30 responden dari 120 petani responden sedangkan sampel lembaga pemasaran dilakukan dengan menggunakan metode Snowball Sampling dan didapat 4 pedagang pengumpul dan 3 pedagang pengecer sebagai pedagang responden. Dari hasil penelitian dapat disimpulkan bahwa : (1). Terdapat 2 jenis saluran pemasaran di daerah penelitian ini yaitu saluran 1 : Produsen → Pedagang Pengumpul → Pedagang Pengecer → Konsumen : saluran 2 : Produsen → Pedagang Pengecer → Konsumen. (2). Pada setiap lembaga pemasaran melakukan semua fungsi – fungsi pemasaran. (3). Nilai efisiensi pemasaran pada saluran 1 : total marjin pemasaran sebesar Rp.900,00/ikat, farmer’s share sebesar 40 persen, serta keuntungan dan biayanya sebesar Rp.5,37. Sedangkan pada saluran 2 : total marjin pemasaran sebesar Rp.500,00/ikat, farmer’s share sebesar 58,3 persen, serta keuntungan dan biaya sebesar Rp.5,58. (4). Saluran pemasaran kangkung darat yang kedua merupakan saluran pemasaran yang efisien jika dilihat dari analisis marjin, farmer’s share, rasio biaya dan keuntungan. Tetapi bagi petani pola saluran pertama yang efisien karena dapat mengurangi resiko kerugian dalam proses pemasaran.

Uncontrolled Keywords:

kale, marketing, efficiency

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis

Depositing User:

Perpustakaan Pusat

Date Deposited:

09 Apr 2022 16:17

Last Modified:

09 Apr 2022 16:17