NDAYANTI., IIN I (2011) PENGARUH KOSAKATA BAHASA IKLAN RADIO DAN TELEVISI TERHADAP PENINGKATAN KARANGAN PERSUASI SISWA KELAS X SMA NEGERI 1 KABUPATEN TANGERANG. Master thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The Effect of Vocabulary Advertising Language Radio and Television toward Increased Persuasion Essay Student Class X Students of the Government Senior High School 1 Tangernag Regency. The Background of this research is the influence of vocabulary at the advertising language radio and television advertising to increase persuasion essay class X Student of the Government Senior High School 1 Tangerang Regency. In this research the writer want to know how the influence of vocabulary at the advertising radio and television advertising to increase persuasion essay class X Student of the Government Senior High School 1 Tangerang Regency. The method used in this research is descriptive method with quantitative data collection techniques. The research was conducted in Student of the Government Senior High School 1 Tangerang Regency 2010/2011 School year at the beginning of the second semester of class X with the number 320 people, a sample of 40 persons drawn at random sampling. These research finding as follow: (1) There is no direct influence vocabulary advertising language radio (X1) to increase student’persuasive essay (Y) with regression equation Y = 5.860 + 0.087 X1, determination coefficient of 0.015 or 1.5% and correlation coefficient of 0.121 at α = 0.05 level. (2) There is a direct influence language television advertising (X2) to increase the persuasive essay student (Y) with regression equation Y =7.092 + 0335 X2, determination coefficient of 0.177 or 17.7% and correlation coefficient of 0.445 at the level of α = 0,05. (3) There is a direct influence between vocabulary of advertising language radio (X1) with a language of television advertising (X2) jointly on improving student’ persuasive essay (Y) with regression equation Y = 4.452 + 0.038 X1 + 0.349 X2, determination coefficient of 0.158 or 15.8% and correlation coefficient of 0.448 at α = 0.05 level. Based on the findings of this study means that the influence of vocabulary advertising language radio and television advertising to increase the result of class X Student of the Government Senior High School 1 Tangerang Regency is true significant.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | Penelitian dilatarbelakangi adanya pengaruh kosakata bahasa iklan radio dan televisi terhadap peningkatan karangan persuasi siswa kelas X SMA Negeri 1 Kabupaten Tangerang. Hal ini mendorong peneliti untuk mengungkapkan bagaimana pengaruh kosakata bahasa iklan radio dan televisi terhadap peningkatan karangan persuasi siswa kelas X SMA Negeri 1 Kabupaten Tangerang. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan teknik pengumpulan data secara kuantitatif. Penelitian ini dilaksanakan di SMA Negeri 1 Kabupaten Tangerang tahun pelajaran 2010/2011 pada awal semester kedua terhadap siswa kelas X dengan jumlah 320 orang, sampel sebanyak 40 orang diambil secara random sampling. Hasil temuan penelitian ini sebagai berikut : (1) Tidak terdapat pengaruh langsung kosa kata bahasa iklan radio (X ) terhadap peningkatan karangan persuasi siswa (Y) dengan persamaam regresi Y = 5,860 + 0,087 X 1 , koefisien determinasi sebesar 0,015 atau 1,5% dan koefisien korelasi sebesar 0,121 pada taraf α = 0,05. (2) Terdapat pengaruh langsung bahasa iklan televisi (X 2 1 ) terhadap peningkatan hasil karangan persuasi siswa (Y) dengan persamaan regresi Y = 7,092 + 0,335 X , koefisien determinasi sebesar 0,177 atau 17,7% dan koefisien korelasi sebesar 0,445 pada taraf α = 0,05. (3) Terdapat pengaruh langsung antara kosakata bahasa iklan radio (X 1 )dengan bahasa iklan televisi (X ) secara bersama-sama terhadap peningkatan karangan persuasi siswa (Y) dengan persamaan regresi Y = 4,452 + 0,038 X 2 + 0,349 X , koefisien determinasi sebesar 0,158 atau 15,8% dan koefisien korelasi sebesar 0,448 pada taraf α = 0,05. Berdasarkan hasil temuan penelitian ini berarti pengaruh kosakata bahasa iklan radio dan televisi terhadap peningkatan karangan siswa kelas X SMA Negeri 1 Kabupaten Tangerang ternyata cukup signifikan. | |||||||||
| Uncontrolled Keywords: | Vocabulary, language of advertising, radio, television, persuasion Kosakata, bahasa iklan, radio, televisi, persuasi | |||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics | |||||||||
| Divisions: | 08-Pascasarjana 08-Pascasarjana > 88101-Magister Pendidikan Bahasa Indonesia |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 02 Apr 2022 11:11 | |||||||||
| Last Modified: | 02 Apr 2022 11:11 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/11403 |
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