ANGGRAENI, RENI NUR and Jaiz, Muhammad and Nurjuman, Husnan (2018) PENGARUH PROMOSI KAFE SOBAHOLLIC DI INSTAGRAM TERHADAP MINAT BERKUNJUNG (Survey di Kalangan Followers Kafe Sobahollic di Instagram). Lainnya thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
Reni Nur Anggraeni. NIM. 6662112450. 2018. Program Studi Ilmu Komunikasi Universitas Sultan Ageng Tirtayasa. Skripsi. Pengaruh Promosi Kafe Sobahollic di Instagram Terhadap Minat Berkunjung (Survey di Kalangan Followers Kafe Sobahollic di Instagram). Pembimbing I: Muhammad Jaiz, S.Sos,. M.Pd dan Pembimbing II: Husnan Nurjuman, S.Ag.,M.Si Penelitian ini bertujuan untuk mengetahui pengaruh promosi via media sosial Instagram Sobahollic terhadap minat berkunjung di Kafe Sobahollic dan seberapa besar pengaruh promosi via media sosial Instagram Sobahollic terhadap minat berkunjung di Kafe Sobahollic. Metode penelitian yang digunakan adalah metode kuantitatif. Desain yang digunakan dalam penelitian ini terdiri dari desain deskriptif dan kausal. Teknik pengambilan sampel menggunakan simple random sampling dengan jumlah sebanyak 92 responden. Pengolahan data penelitian dilakukan dengan menggunakan alat uji statistik yakni SPSS Versi 20. Berdasarkan hasil uji t, diketahui terdapat pengaruh aplikasi online shop Lazada terhadap perilaku pembelian produk fashion. Selain itu, nilai R Square sebesar 0.532. artinya besarnya pengaruh aplikasi online shop Lazada terhadap perilaku pembelian produk fashion sebesar 53.2%. Kata Kunci : Promosi Media Sosial Instagram, Minat Berkunjung.
| Item Type: | Thesis (Lainnya) |
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| Additional Information: | Reni Nur Anggraeni. NIM. 6662112450. 2018. Communication Studies Program University of Sultan Ageng Tirtayasa. Essay.. The Influence of Sobahollic Cafe Promotion in Instagram Against Visiting Interest (Survey at Among Followers Cafe Sobahollic in Instagram). Adviser I: Muhammad Jaiz, S.Sos,. M.Pd dan Adviser II: Husnan Nurjuman, S.Ag.,M.Si This study aims to determine the effect of promotion via social media Instagram Sobahollic to the interest of visiting at Cafe Sobahollic and how much influence of promotion via social media Instagram Sobahollic to the interest of visiting at Cafe Sobahollic. The research method used is quantitative method. The design used in this research consists of descriptive and causal design. The sampling technique using simple random sampling with the number of 92 respondents. Data processing research done by using statistical test tool that SPSS Version 20. Based on t test results, it is known there is the influence of online application shop Lazada on buying behavior of fashion products. In addition, the R Square value is 0.532. means the magnitude of the influence of online application shop Lazada on the behavior of buying fashion products by 53.2% Keywords : Promotion Social Media Instagram, Interest of Visiting. |
| Subjects: | Communication > Communication (General) |
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
| Depositing User: | Admin Eprints Untirta |
| Date Deposited: | 14 Nov 2018 06:36 |
| Last Modified: | 14 Nov 2018 06:36 |
| URI: | http://eprints.untirta.ac.id/id/eprint/1134 |
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