HADI, MUAMAR ALI (2016) LAPORAN TUGAS AKHIR DISTRIBUSI PEMASARAN DAGING AYAM PADA PT MUSTIKA JAYA LESTARI BANTEN. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

The purpose of this study was as a prerequisite for completing the course, the comparison of theoretical science lecture bench with prektek in the world of work, which will increase the knowledge in the field of Marketing, to determine the marketing channels in PT. Mustika Jaya Lestari Banten. The method used is descriptive method, types and sources of data used are priemer and secondary, which was obtained from interviews, observations, and data is obtained or a company report. Methods of data collection is done by the research literature study and field study. Based on the data obtained from the results of this study indicate that PT. Mustika Jaya Lestari Banten has a pattern in the distribution channel and the Industrial goods Consumer goods distribution channels, the distribution channels Industry level 0, but the PT. Mustika Jaya Lestari Banten as a manufacturer of processing DOC Vendor / Manufacturing (Sierad Produce) raw material provider DOC (Day of Chicken). on the pattern of consumer goods distribution channels PT. Mustika Jaya Lestari Banten as Manufacturing selling products DOC to Broker / Agent of the company only sold in large agent alone, and member hereinafter that Pengcer small that directly deal with consumers where pengcer added value of the products according to market demand in order to be accepted by the consumer market, Keywords: Pattern Distribution Channel.

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