MEGADEWI, CINDIYANA WIDIYANI (2016) KOMUNIKASI PERSUASIF INSTRUKTUR SANGGARSENAM CELEBRITY AEROBIC CLUB DALAM MEMPERKENALKAN ZUMBA DANCE DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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KOMUNIKASI PERSUASIF INSTRUKTUR SANGGARSENAM CELEBRITY AEROBIC CLUB DALAM MEMPERKENALKAN ZUMBA DA.PDF - Published Version Restricted to Registered users only Download (4MB) |
Abstract
In persuade others and generate a change in attitude is one persuasive communication that is part of a person's life and one of them is the instructor zumba dance in everyday life, activity zumba dance in the studio celebrity aerobic club found any persuasive communication between instructors with members who interact, while not finding persuasive communication between instructors with non-member because of the lack of socialization of the instructor to invite non�members to follow zumba dance in the studio celebrity aerobics club, and the instructor did not understand the techniques of persuasion are used, the instructor is only doing what they think is good without knowing the technique is effective or not. This research approach is qualitative by using the theory of social integration. Theory of social integration role to explain changes in two important variables, namely the valence positive or direction refers to the information received by non-members to attend zumba dance with the belief that non-members have and are confident with the quality of the instructors gave in activities zumba dance, otherwise the valence of negative information Contrary to popular belief that non-members for not following the zumba dance. These results indicate techniques that made the trainer is hanging by a member faces, each technique applies to different people with all barriers to communication media as an intermediary medium between instructors and members, and feedback of techniques performed by the instructor is entrusted in terms of quality as zumba dance instructor who makes a lot of jobs in various departments of government agencies. Keywords: Instructor Zumba Dance, Persuasive Communications, Theory Of Information Integration
| Item Type: | Thesis (S1) | |||||||||
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| Uncontrolled Keywords: | Instructor Zumba Dance, Persuasive Communications, Theory Of Information Integration | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi | |||||||||
| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 30 Mar 2022 19:31 | |||||||||
| Last Modified: | 30 Mar 2022 19:31 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/11208 |
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