Amalia Azizah, Sarah and Widyastuti, Nurprapti Wahyu and Septa, Ronny Yudhi (2022) PERAN MARKETING PUBLIC RELATIONS DALAM TRANSFORMASI APLIKASI TIKTOK DI MASAPANDEMI. S1 thesis, Fakultas Ilmu Sosial Dan Ilmu Politik.

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Abstract

ABSTRAK Sarah Amalia Azizah. NIM 6662170015. Skripsi. Peran Marketing Public Relations Dalam TransformasiAplikasiTiktok Dimasa Pandemi. Pembimbing I: Dr. Nurprapti Wahyu Widyastuti, S.sos., M.Si. dan Pembimbing II: Ronny Yudhi Septa Priana, M.I.Kom., M.Si. Aplikasi Tik Tok yang mulaiberkembang di Indonesia, mendapatkantanggapannegatifdarimasyarakatmengenaikontennya yang seringkalitidakpantasuntuk para penggunanya. Penelitianinibertujuanuntukmengetahuibagaimana strategi Marketing Public Relations Tiktoksertapengaruhnyadalammengembalikancitrapositifdariaplikasi Tik Tok. Metode penelitian yang digunakandalampenelitianiniadalahstudikasus, dengan Teknik pengumpulan data yaituwawancara, observasi dan studidokumen. Hasil penelitianmenunjukkanbahwa Tim Marketing Public Relations melakukankegiatan yang berfokus pada masyarakatuntukmengubahcitranegatifmenjadipositif. Tim inimenyajikankonten yang informatif, edukatif dan bermanfaatuntuk para penggunanya. Pembaruantampilanaplikasi juga dilakukanuntukmemudahkanpengguna Tik Tok dalammengaksesinformasi. Tim Marketing Public Relations mengadakan acara Tik Tok awards sebagaibentukapresiasikepadakonten creator sertapemberian sponsor dalamkegiatanpelayananpublik. Denganadanya Tim Marketing Public Relations Tik Tok, antusiasmepengguna Tik Tok menjadimeningkat. Konten Tik Tok semakinbermanfaat dan menjadi media untukmenyampaikaninformasidalamberbagaiaspek. Kata Kunci: Marketing Public Relatios, Strategi, Tik Tok ABSTRACT Sarah Amalia Azizah. NIM 6662170015. Skripsi. The Role of Marketing Public Relations in Transforming TikTok Applications During a Pandemic Era. Advisor I: Dr. Nurprapti Wahyu Widyastuti, S.sos., M.Si. And Advisor II: Ronny Yudhi Septa Priana, M.I.Kom., M.Si. Tik Tok application, which one begins to develop in Indonesia, has received negative responses from the public regarding its content that is often inappropriate for its users. This study aims to determine how the Marketing Public Relations strategy of Tiktok and its influence in restoring a positive image of the Tik Tok application. The research method used in this study is a case study, with data collection techniques in the form of interviews, observations, and document studies. The results showed that the Marketing Public Relations Team carried out activities that focused on the community to change a negative image into a positive image. This team provides informative, educative, and worthwhile content for its users. An update to the appearance of the application was also carried out to make it easier for Tik Tok users to access information. The Marketing Public Relations team held a Tik Tok awards event as a form of appreciation for content creators and also provide sponsorship in public service activities. With the Tik Tok Marketing Public Relations Team, the enthusiasm of Tik Tok users has increased. Tik Tok content has become more worthwhile by making it as a medium to convery information in various aspects. Keywords: Marketing Public Relations, Strategy, Tiktok

Item Type:	Thesis (S1)
Subjects:	Communication > Communication (General)
Divisions:	06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi
Depositing User:	Perpustakaan FISIP
Date Deposited:	19 Jul 2024 15:29
Last Modified:	19 Jul 2024 15:29
URI:	http://eprints.untirta.ac.id/id/eprint/10535

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