Damarwulan, Liza and Farida, Naili and Andriyansah, Andriyansah (2018) The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs. Quality Access to Success, 19 (165). pp. 91-97. ISSN p-ISSN 1582-2559, e-ISSN 2668-4861

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Abstract

The purpose of this study is to examine the effect of quality of entrepreneurial network on export marketing performance. Moreover, the study aims to test the influence of the quality of entrepreneurial networks on the speed of entry of foreign markets and to examine the influence of responsiveness to the global business environment on the speed of entry of overseas markets, and to examine the influence of responsiveness to the global business environment on the performance of SME export marketing. The sample of this research is 205 owners and managers of furniture and handicraft SMEs in Indonesia. Data were processed and analyzed by Structural Equation Modelling using AMOS 21 software. The results showed that the quality of entrepreneurial network and responsiveness to the global business environment significantly and positively affects the speed of the company in entering the overseas market and improving the marketing performance of exporting SMEs. The result provides proof of the importance of an active search for the first international business opportunity, which in turn, affect on company performance. This research contributes to entrepreneurial research and provides new evidence to SMEs furniture and handicraft industry in penetrating global markets and successfully improving export marketing performance. Keywords: networking quality, responsiveness to global business environment, speed of internationalization, marketing performance, exporting SMEs.

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