Aprilyana, Venna (2016) IMPLEMENTASI MARKETING MIX PADA PT. TUNAS TOYOTA CABANG SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This study was conducted to determine how PT. Tunas Toyota implementing marketing mix 7P in the operations in the field of sales and vehicle repair services during this time. This study was conducted to determine how the application of the marketing mix. The study was conducted in PT. Tunas Toyota Serang Branch is located at Jl. Sudirman No. 1A SerangBanten, using descriptive method that is writing data by picking the data collected and classifying the data and is able to expose it into an article with the theoretical basis of existing, as well as the data collected and in accordance with the reality and the facts , Sources of primary and secondary data that have been collected by the author through the method by collecting data - data through books, magazines and othother references. PT.Tunas Toyota company that has a pretty good marketing mix of the company's products have been using products with international standards with a wide variety on offer during the shapes and attractive colors. The company set the price according to the needs of consumers ranging from Rp. 1099300001530000000, but payments can be made either in cash or on credit. The company has been using a distribution system that is so easy that the product will not be damaged when reaches the consumer. In terms of promoting the company has used a variety of ways by using the print media and a salesperson who tells their products to consumers. People put suave demeanor and courtesy when communicating with consumers. Process diamana activities of a service delivered well to the consumer. Physical Evidence provides a very comfortable environment to consumers. From the observation by the author can be concluded that the company has done some kind of way that is effective, that the products offered are varied according to customer needs, payments made can be by way of cash and credit, the distribution is very safe and smooth, the promotion is done by various kind of way with a salesperson who tells products to consumers and through print media. People put suave demeanor and courtesy to consumers. Process diamana activities of a service delivered well to the consumer. Physical Evidence provides a very comfortable environment to consumers. Adapu suggestions that may be useful for companies include PT. Tunas Toyota must continue to innovate to have a lot of products (cars) as well as in terms of form, the excellence and quality of the Toyota brand that consumers continue to be attracted to the products of Toyota and do not switch to other brands, as well as the addition of the product (the car) to the medium. Expanding marketing or promotional activities with a lot of work with agencies - other institutions to boost car sales, in order to reach more targets

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